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Pantone™ PMS 1785 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 1785 U is a Pantone PMS color used as a standardized visual target for consistent color communication across vendors and materials. It conveys a bold, energetic, assertive, highly visible, and contemporary red character.
The color presents as a mid-to-dark red with an LRV of 25.97 and reads as distinctly warm. It shows very high saturation and strong chroma, with a subtle orange-red undertone that increases visual intensity.
PMS 1785 U performs well in brand-facing displays, signage, and exhibit components where strong color presence is required. Because of its saturation, a light or tinted primer and multiple thin coats can help improve uniformity, and lighting and finish choice can noticeably affect how the color is perceived.
The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 1785 U is widely cited in branding literature as closely associated with Coca-Cola red across marketing and promotional materials.
Similar colors: PMS 1795 U: slightly darker and deeper, with more visual weight and reduced brightness.PMS 1788 U: darker and more neutral, with less open red clarity.
PMS 185 U: brighter and slightly cooler, with a cleaner red appearance.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 1785 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 1785 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 1785 U color based on Pantone color publications. The PMS 1785 U color shown on this website are computer video simulations of the PANTONE PMS 1785 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 1785 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 1785 U
Will surface texture change how PMS 1785 U looks once it is painted?
Yes. PMS 1785 U is a highly saturated Pantone color, and surface texture can noticeably affect how it is perceived. Smooth substrates reflect light more evenly, making the color appear cleaner and more vivid. Textured or uneven surfaces create shadows and scattered reflections, which can make the same PMS 1785 U appear darker, less saturated, or inconsistent across the surface.
If visual brand accuracy is critical, it is best to evaluate PMS 1785 U on the actual substrate and texture you plan to use before full production.
Can I get PMS 1785 U paint produced faster if I am on a deadline?
Expedited production is often available for PMS 1785 U when timing is critical. Expedited options are presented during checkout when eligible, and they reduce production time compared to standard processing.
If you have a fixed event date, installation window, or approval deadline, contact MyPerfectColor before ordering to confirm current lead times and whether expedited production will meet your schedule.
Is PMS 1785 U appropriate for prototypes or concept models?
Yes. PMS 1785 U is commonly used in prototypes and concept models where visual brand alignment matters. Pantone PMS colors are communication standards, so the goal is to achieve a close visual match rather than replicate a manufacturing formula.
For prototype workflows, many teams start with spray paint for speed and uniform appearance, then review the color under expected lighting. If approvals are required, ordering samples and evaluating PMS 1785 U on the actual substrate helps reduce risk before final production.
Which sheen should I choose for PMS 1785 U to maintain brand accuracy?
Sheen selection has a strong impact on how PMS 1785 U is perceived. Higher sheens reflect more light and can make the color appear brighter and more saturated, while lower sheens absorb more light and can slightly mute the color.
Choose sheen based on viewing distance, lighting, and substrate rather than preference alone. If the color will be viewed up close or under strong lighting, confirm the sheen choice with a sample to ensure PMS 1785 U meets brand expectations in its final environment.
How quickly will I receive my paint matched to Pantone PMS 1785 U?
Can I use the Pantone PMS 1785 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 1785 U?
How much area will one spray can cover? And what is Pantone PMS 1785 U spray paint made of?
To make spray paint matched to Pantone PMS 1785 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 1785 U?
Do I need a primer for Pantone PMS 1785 U?
How do I convert PMS 1785 U to a different color from another paint company?
While MyPerfectColor can provide PMS 1785 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.