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PMS 177 U is a Pantone PMS color defined as a standardized visual reference for brand and marketing use. It presents as warm, energetic, and approachable, with a coral influence that softens its red-orange character.

The color sits at a mid-light value with an LRV of 40.76 and has a clear warm bias. Its high saturation gives it strong visual presence, while a coral undertone keeps it from appearing heavy or dark.

This color is well suited to brand experiences, displays, and marketing installations where visibility and warmth matter. Due to its saturation, achieving uniform appearance may benefit from careful surface preparation, appropriate priming, and allowing for multiple coats, with lighting and finish selection influencing the final perception.

Similar colors:
PMS 1767 U: slightly lighter and softer, with less saturation and reduced visual intensity.
PMS 178 U: brighter and more vivid, with increased red clarity and higher visual impact.
PMS 170 U: lighter and more pastel, with a gentler coral appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 177 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 177 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 177 U color based on Pantone color publications. The PMS 177 U color shown on this website are computer video simulations of the PANTONE PMS 177 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 177 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 177 U

Why does licensed reproduction matter when ordering Pantone PMS 177 U paint?

Pantone PMS 177 U is a licensed color standard, not a generic color name. Licensed reproduction means the paint is matched using authorized Pantone data and processes intended to visually align with the Pantone PMS reference.

This matters for brand-facing work because unlicensed or approximate matches can shift hue or saturation, especially with vivid colors. Using a licensed reproduction reduces risk when PMS 177 U must visually align with brand standards across displays, signage, or prototypes.

What does the "U" in Pantone PMS 177 U mean when placing an order?

The "U" in Pantone PMS 177 U identifies the uncoated Pantone reference. Pantone codes can change appearance depending on the series or suffix, so the exact code matters.

Before ordering, confirm that PMS 177 U is the specific reference called out in your brand guidelines or project documentation. Ordering a different series, even with the same number, can result in a visible mismatch.

How should surfaces be prepared before applying Pantone PMS 177 U paint?

For best results with Pantone PMS 177 U, start with a clean surface free of dust, oils, and residues. Degrease if needed and allow the surface to fully dry.

Light scuffing can help adhesion on smooth or glossy substrates. Always apply a small test area first to confirm appearance and compatibility before proceeding with the full application.

How much area does one spray can of Pantone PMS 177 U typically cover?

One spray can of Pantone PMS 177 U typically covers about 10 to 12 square feet per coat under normal application conditions.

Coverage can vary based on surface texture, spray technique, and the number of coats required. Saturated Pantone colors may need additional coats for uniform appearance, so plan quantity with that in mind.

How quickly will I receive my paint matched to Pantone PMS 177 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 177 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 177 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 177 U?
Many types of paint are available for Pantone PMS 177 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 177 U spray paint made of?

To make spray paint matched to Pantone PMS 177 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 177 U?
The Pantone PMS 177 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 177 U?
The need for primer for Pantone PMS 177 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 177 U to a different color from another paint company?

While MyPerfectColor can provide PMS 177 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.