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PMS 173 U is a Pantone PMS color used as a standardized visual reference in brand, marketing, and display contexts. It conveys a vivid, energetic, assertive vibe with clear warmth, strong presence, and immediate visual impact.

The color appears dark to mid-range in lightness, with an LRV of 19.28, and reads as distinctly warm with a red-orange character. It is highly saturated, visually strong, and shows a subtle red undertone that adds depth and weight.

PMS 173 U works well on brand-forward surfaces where bold color presence is intentional and lighting is controlled or predictable. Due to its high saturation and lower lightness, it may benefit from a light or tinted primer to support even coverage, and finish choice and lighting can noticeably influence perceived brightness.

Similar colors:
Pantone 172 U: lighter and slightly brighter, with a more open orange appearance.
Pantone 174 U: darker and heavier, with increased red influence.
Pantone 166 U: slightly less saturated and more restrained in visual impact.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 173 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 173 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 173 U color based on Pantone color publications. The PMS 173 U color shown on this website are computer video simulations of the PANTONE PMS 173 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 173 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 173 U

What safety and VOC considerations apply when ordering paint matched to Pantone PMS 173 U?

Pantone PMS 173 U is a color reference, not a paint specification. Safety and VOC characteristics depend on the specific paint product you choose, such as spray paint, epoxy, or urethane.

Always review the Safety Data Sheet for the exact product ordered and follow the handling, ventilation, and application guidance provided. If you have site-specific safety requirements or VOC limits, confirm compatibility before ordering so the correct paint type can be selected.

How do I get help choosing the right paint type for Pantone PMS 173 U?

If you are unsure which paint format is best for matching Pantone PMS 173 U, contact MyPerfectColor with details about your project. Useful information includes the substrate, indoor or outdoor exposure, desired finish, and application method.

This allows the team to recommend an appropriate product that can achieve the Pantone target while meeting your performance and scheduling needs.

Will changing the finish affect how Pantone PMS 173 U looks?

Yes. Pantone PMS 173 U targets a specific color, but changing the sheen can alter how that color is perceived. A gloss finish can appear brighter and more saturated, while a matte finish can look softer or darker.

When comparing samples, a matte and gloss version of PMS 173 U may look like different colors even though they are matched to the same Pantone reference. For brand-critical projects, evaluate samples in the intended finish and lighting.

What is the typical lead time for paint matched to Pantone PMS 173 U?

Paint matched to Pantone PMS 173 U is made to order. Production lead time varies based on the paint type selected and current manufacturing volume.

Because these products are custom matched, allow additional time compared to off-the-shelf paints. If you have a fixed deadline, confirm current lead times before placing your order.

How quickly will I receive my paint matched to Pantone PMS 173 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 173 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 173 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 173 U?
Many types of paint are available for Pantone PMS 173 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 173 U spray paint made of?

To make spray paint matched to Pantone PMS 173 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 173 U?
The Pantone PMS 173 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 173 U?
The need for primer for Pantone PMS 173 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 173 U to a different color from another paint company?

While MyPerfectColor can provide PMS 173 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.