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Pantone™ PMS 168 U
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 168 U is a Pantone Matching System color specified as part of the Pantone PMS collection and commonly referenced in brand and marketing contexts. It conveys a dense, earthy, weighty, subdued, and traditional visual character that reads as serious and grounded rather than decorative.
The color appears very dark, with a low Light Reflectance Value of 5.84. It presents a warm overall tendency, moderate-to-strong saturation for such a dark value, and a red-brown undertone with subtle orange influence.
PMS 168 U works well for brand-driven elements where depth and visual weight are desired, such as signage components, display structures, or accent panels. Because of its darkness and saturation, it may require careful surface preparation and sufficient film build to avoid uneven appearance, especially over lighter or high-contrast substrates.
Finish and lighting can significantly affect how much red warmth is perceived, so evaluating a physical sample under intended conditions can help confirm appearance expectations.
Similar colors: PMS 167 U: slightly lighter and redder, with less visual depth.PMS 469 U: darker and more neutral, with reduced red warmth.
PMS 174 U: warmer and more orange-leaning, with higher perceived brightness.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 168 U color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 168 U color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 168 U color based on Pantone color publications. The PMS 168 U color shown on this website are computer video simulations of the PANTONE PMS 168 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 168 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 168 U
How should I compare Pantone PMS 168 U paint to my Pantone color book?
Pantone PMS 168 U in a Pantone book is a printed reference standard, not a promise of how paint will look on every surface. When PMS 168 U is reproduced as paint, appearance can change based on sheen, film build, and the substrate you apply it to.
Use the Pantone book to confirm you have the correct color target, then evaluate a physical paint sample on your actual material and under your real lighting. This is the most reliable way to judge whether the PMS 168 U paint meets your brand or project expectations.
Where can I find the SDS for paint made to Pantone PMS 168 U?
The Safety Data Sheet is tied to the specific paint product and chemistry, not to the Pantone PMS 168 U color itself. The same color can be made in different paint types, each with its own SDS.
After you select the product format for PMS 168 U, look up the SDS in the SDS library for that product. If you need help confirming which SDS applies, identify the exact paint type you are ordering.
Why does the suffix in Pantone PMS 168 U matter when ordering paint?
Pantone codes can include suffixes or series designations that define the intended reference standard. PMS 168 U is different from other versions of the same number, and those differences matter for brand accuracy.
Before ordering, confirm that PMS 168 U is the exact code specified in your brand guidelines or project documentation. Ordering the wrong suffix can result in a color that is technically correct to Pantone, but incorrect for your application.
When should I order a sample of Pantone PMS 168 U before full production?
Sampling PMS 168 U is recommended for high visibility brand applications, large installations, or any project that requires formal color approval. Lighting, substrate color, and finish can all change how PMS 168 U is perceived.
A sample lets you verify coverage, uniformity, and visual match in real conditions before committing to a full order. This step helps reduce risk when brand consistency is critical.
How quickly will I receive my paint matched to Pantone PMS 168 U?
Can I use the Pantone PMS 168 U for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 168 U?
How much area will one spray can cover? And what is Pantone PMS 168 U spray paint made of?
To make spray paint matched to Pantone PMS 168 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 168 U?
Do I need a primer for Pantone PMS 168 U?
How do I convert PMS 168 U to a different color from another paint company?
While MyPerfectColor can provide PMS 168 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.