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PMS 123 U is a Pantone PMS color defined within the Pantone Matching System and commonly specified as a bright, attention-forward yellow. It conveys an energetic, optimistic, and assertive vibe that reads as bold, youthful, and immediately noticeable in branded settings.

The color appears light and bright, with an LRV of 64.08. It reads as warm and highly saturated, carrying a clean yellow undertone without muted or earthy influence.

The color can be sensitive to finish choice, as higher sheens tend to intensify brightness while lower sheens soften glare and contrast.

PMS 123 U works well where immediate visibility and brand recall are priorities, such as displays, signage, and experiential elements. Its saturation may require additional coats for even coverage, and primer choice can influence final uniformity and clarity.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. PMS 123 is widely cited in branding literature as a reference yellow in global fast-food identity systems and is commonly referenced in wayfinding and safety-adjacent branding due to its high visibility.

Similar colors:
Pantone 122 U: lighter and softer, with reduced saturation and less visual punch.
Pantone 124 U: deeper and slightly warmer, with more visual weight.
Pantone 7406 U: brighter and more fluorescent in appearance, with increased intensity.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 123 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 123 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 123 U color based on Pantone color publications. The PMS 123 U color shown on this website are computer video simulations of the PANTONE PMS 123 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 123 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 123 U

What does ordering a Pantone PMS 123 U paint match actually mean?

Ordering Pantone PMS 123 U paint means you are requesting a paint color matched to the Pantone PMS 123 U visual standard. Pantone PMS is a color communication system, not a paint formula, coating recipe, or finish specification.

The goal is visual alignment to the Pantone reference under normal viewing conditions. The match does not define sheen, texture, durability, or how the color will look on every material. Substrate, finish choice, lighting, and application method can all affect the final appearance.

Do I need to use a primer before applying Pantone PMS 123 U matched paint?

Whether a primer is needed for Pantone PMS 123 U depends on the paint type, the substrate, and the exposure conditions. Bare metals, plastics, or porous surfaces often require a compatible primer to improve adhesion and color uniformity.

Because PMS 123 U is a bright, saturated yellow, a suitable primer can also help with hide and reduce the number of topcoats needed. Always select a primer recommended for your specific substrate and paint system.

Can Pantone PMS 123 U be cross-referenced to another paint brand color?

Pantone PMS 123 U does not have a guaranteed equivalent in other paint brand color systems. Each manufacturer uses its own colorants, bases, and formulas, which means cross-references are usually approximations.

This is especially true for vivid Pantone colors like PMS 123 U, where small formulation differences can be visually noticeable. If brand accuracy matters, ordering a direct Pantone PMS match is more reliable than relying on a crossover chart.

How should Pantone PMS 123 U spray paint be applied for best visual results?

For Pantone PMS 123 U matched spray paint, multiple light coats typically produce better color uniformity than one heavy coat. Light passes help avoid runs and allow the color to build evenly.

Allow each coat to flash off before applying the next, following the guidance for your specific paint system. Bright yellows often need additional coats to achieve consistent coverage, especially over darker substrates.

How quickly will I receive my paint matched to Pantone PMS 123 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 123 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 123 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 123 U?
Many types of paint are available for Pantone PMS 123 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 123 U spray paint made of?

To make spray paint matched to Pantone PMS 123 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 123 U?
The Pantone PMS 123 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 123 U?
The need for primer for Pantone PMS 123 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 123 U to a different color from another paint company?

While MyPerfectColor can provide PMS 123 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.