Pantone™ PMS 7713 C

When you order paint matched to PMS 7713 C, you are requesting a finish that visually aligns with the Pantone PMS 7713 C color standard. The Pantone code is a widely recognized target for brand color consistency, but it is not a formula, specific coating recipe, or specification for finish or gloss. The result is a visual match to the standard as interpreted in the selected paint and format, not a guarantee that it will be identical in all lighting, gloss, or material situations. Review the finish and test samples in context to ensure brand alignment.

It is appropriate to specify PMS 7713 C as your paint target for projects where your main goal is brand-accurate color on displays, signage, prototypes, exhibition pieces, or marketing installations. Standard Pantone matches are used when visual alignment with branding is more important than perfect substrate-to-substrate matching or formal brand approval. For high-visibility permanent installations or where final approval is required, a custom sample may be wiser.

To judge PMS 7713 C for approval, always compare samples under consistent lighting that matches the installation environment. Use the same substrate as your final project whenever possible, and let the coating dry or fully cure before evaluating color. Note that viewing angle and gloss can affect how PMS 7713 C appears. Following these steps helps ensure your finished product meets brand expectations.

The sheen you choose for PMS 7713 C, such as matte or gloss, will change how the color is perceived. Higher gloss finishes tend to make PMS 7713 C appear deeper and more vivid, while flatter finishes may cause it to look softer and less intense. Think about viewing distance, lighting, substrate, and desired visual emphasis when choosing a sheen, as these factors influence brand presentation and color accuracy.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7713 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7713 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.