Pantone™ PMS 7693 C

PMS 7693 C is a deep, saturated blue from the Pantone PMS system. Matching this color in paint can be challenging due to its high chroma and low light reflectance value. Factors like material, texture, lighting, and the finish (matte or gloss) can all influence how the color is perceived. MyPerfectColor uses color standards and precise formulation methods to target PMS 7693 C as closely as possible, but minor shifts can occur depending on the substrate and viewing conditions. It is always recommended to sample the color on your actual project material if critical visual alignment is needed.

PMS 7693 C is a very dark and saturated blue, which can mean lower hide compared to more muted colors. Plan for at least two coats to achieve full, even coverage, especially over lighter or highly contrasting surfaces. For best results, consider using a deep gray or tinted undercoat matched to the blue family before applying PMS 7693 C. Proper surface prep and adequate dry time between coats will help ensure the painted surface delivers the intended color intensity and visual consistency for brand applications.

PMS 7693 C is often specified because Pantone PMS colors provide a recognized reference point for brand standards across marketing, signage, and displays. Using the exact PMS 7693 C specification helps ensure consistent visual identity and brand impact. In display fabrication, this allows teams and vendors to communicate color targets precisely, although appearance may still shift depending on material, lighting, and coating type. Always verify PMS 7693 C on the actual substrate to confirm it meets approval requirements for your project.

The finish you select for PMS 7693 C, either matte or gloss, will affect how the color appears. Gloss finishes tend to make colors look deeper and more vibrant, emphasizing the saturated blue character of PMS 7693 C, but can produce glare under direct lighting. Matte finishes reduce glare and may help with readability up close, though the color may appear slightly lighter or less intense. Consider the viewing distance, lighting conditions, and whether visual punch or reduced glare is more important for your application. Sampling both finishes in project conditions can support making the right decision.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7693 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7693 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.