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PMS 7677 C is a Pantone Matching System (PMS) color recognized for its deep violet appearance and use in brand-consistent design applications. With a low light reflectance value (LRV) of 11.16, this color reads as quite dark. It communicates a technical, bold, and striking vibe, well-suited to environments needing confident color presence. The character of PMS 7677 C is both assertive and modern, making it operationally effective for high-visibility branded elements and signage where a strong purple is vital.

PMS 7677 C is visually dark, with an LRV of 11.16. The color has a cool undertone, tending toward blue rather than red in its violet profile. PMS 7677 C exhibits high chroma, contributing to a vivid, clearly defined look. The color saturation is strong, giving it a distinctive and memorable presence even in lower light. The undertone remains consistently cool in different lighting conditions, though finish and sheen can affect visual depth. The color can become even deeper or less luminous in matte finishes.

PMS 7677 C is an effective choice for branded displays, corporate graphics, and environmental elements that require a true, saturated violet. It performs best on smooth, well-prepared surfaces where uniform coverage is easier to achieve. As with other dark, highly saturated colors, achieving opacity may require multiple coats, especially over lighter primers or substrates. Lighting strongly influences perceived richness; under warm lighting PMS 7677 C may appear slightly less blue, while cool lighting reinforces its violet identity. Gloss or satin finishes can increase perceived vibrancy, while matte finishes will subdue the color’s intensity. When precision is critical, always verify against a physical PMS guide and a real sample under final installation conditions.

Similar colors:

  • PMS 7678 C: Similar in hue but slightly lighter and more vibrant, with a higher perceived chromaticity.
  • PMS 7669 C: Darker and slightly more muted, shifting toward a more neutral and less saturated violet.
  • PMS 2094 C: More chromatic and with a redder undertone, appearing warmer and more magenta-like than PMS 7677 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7677 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7677 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7677 C color based on Pantone color publications. The PMS 7677 C color shown on this website are computer video simulations of the PANTONE PMS 7677 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7677 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7677 C

How does changing the finish or sheen affect how Pantone PMS 7677 C appears compared to the target color?

With Pantone PMS 7677 C, the finish or sheen you select can have a noticeable impact on how the color looks in your final application. A matte finish tends to make PMS 7677 C appear deeper and more subdued, while a gloss or satin finish increases the color's vibrancy and can make it look brighter and more saturated. Even though the base color formulation targets PMS 7677 C precisely, comparing a matte sample to a glossy one may make them appear like different colors due to changes in light reflection. For brand-sensitive or approval-driven projects, always compare samples using the same finish under your intended lighting to ensure the result meets expectations.

What are the steps to order paint matched to Pantone PMS 7677 C on MyPerfectColor?

To order paint matched to Pantone PMS 7677 C, start by choosing your preferred paint type and format, such as spray paint, paint pen, or brush-in-cap bottle. Next, select the finish or sheen that matches your requirements, such as gloss, satin, or matte. Specify the quantity you need and review any additional options, then add the product to your cart. Double-check that PMS 7677 C is selected before checkout. If precise color appearance is critical for your project, order a sample first to confirm results under your actual conditions.

Can Pantone PMS 7677 C be directly cross-referenced to another paint brand's color code?

Pantone PMS 7677 C does not have an exact cross-reference to other paint brands because Pantone colors are unique and standardized for brand consistency. Paint brand color collections are independently developed, so attempting to substitute another maker's color code may not give a visually accurate match, especially for vivid colors like PMS 7677 C. For reliable results, specify Pantone PMS 7677 C directly and confirm the match using a sample or physical guide if your application requires strict color consistency.

Where can I find the Safety Data Sheet (SDS) for paint made in Pantone PMS 7677 C?

The Safety Data Sheet (SDS) for paint matched to Pantone PMS 7677 C depends on the specific paint type or product you select, not the color code itself. After choosing your preferred product on MyPerfectColor, visit the SDS section for that product type to access regulatory and safety information. Always review the appropriate SDS before use, especially in workplace or regulated environments.

How quickly will I receive my paint matched to Pantone PMS 7677 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7677 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7677 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7677 C?
Many types of paint are available for Pantone PMS 7677 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7677 C spray paint made of?

To make spray paint matched to Pantone PMS 7677 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7677 C?
The Pantone PMS 7677 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7677 C?
The need for primer for Pantone PMS 7677 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7677 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7677 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.