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Pantone™ PMS 7673 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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PMS 7673 C is a standardized color from the Pantone Matching System (Pantone PMS) collection. The color is visually characterized by a strong, moderately dark purple with a slightly cool undertone. The observable vibe is rich, assertive, professional, and subdued, with a technical edge suitable for environments or objects needing bold, controlled color definition.
PMS 7673 C is dark, with a low light reflectance value (LRV 9.9).
The color displays a cool tendency, showing noticeable blue influence over its purple base.
The saturation is strong, giving the color a vivid and unmistakable impact.
The undertone is distinctly cool, skewing away from red-violet and leaning toward blue-violet.
The color’s perceived depth may intensify in matte finishes and appear marginally brighter in gloss.
Finish sensitivity is moderate; shifts in sheen will subtly affect vibrancy and richness.
This color works well for branded displays, signage, and environments where a sophisticated and memorable purple is required.
Expect PMS 7673 C to visually deepen in low lighting and become more intense with higher gloss levels.
When specifying this color, ensure consistent lighting conditions and surface uniformity for accurate color delivery.
Compared to similar purples, PMS 7673 C maintains a cooler undertone and a lower lightness, producing a more somber but saturated effect.
Similar colors:
- PMS 7672 C: Slightly lighter and more chromatic, enhancing vibrancy while maintaining a related hue.
- PMS 7677 C: Darker and somewhat more muted, emphasizing a deeper, duskier appearance.
- PMS Violet C: More saturated and cooler, presenting a punchier and less muted purple character.
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7673 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7673 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7673 C color based on Pantone color publications. The PMS 7673 C color shown on this website are computer video simulations of the PANTONE PMS 7673 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7673 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 7673 C
How closely will paint for PMS 7673 C match what I see in a Pantone book?
The PMS 7673 C color in a Pantone book is a reference standard printed on coated paper and serves as the official color target. When reproduced in paint, the actual appearance of PMS 7673 C can differ based on factors like sheen, substrate, and lighting conditions. For the most accurate results, always compare samples applied to your real material and under the intended lighting. Do not expect an exact match between a printed book and a painted surface, especially across different finishes or materials.
When should I specify a standard Pantone PMS match for PMS 7673 C?
Choose a standard Pantone PMS 7673 C match when your application is focused on branded displays, signage, exhibit components, prototypes, or marketing installations where visual alignment with the Pantone reference matters most. This is typically the right approach for projects driven by marketing or brand guidelines, where achieving a consistent and recognizable color across surfaces is more important than matching an existing coating or material.
How does the finish or sheen affect PMS 7673 C paint color in real use?
The finish or sheen you choose has a noticeable impact on how PMS 7673 C appears. Higher gloss finishes will make the color appear marginally brighter and more intense, while matte finishes deepen the color and give it a more muted, professional look. Slight shifts in perceived vibrancy and richness are normal as sheen changes, so always test your preferred finish on the actual substrate if critical color appearance is needed for your brand or display application.
Do I need a primer when using Pantone PMS 7673 C paint?
Whether you need a primer for PMS 7673 C depends on the paint type, the substrate you are coating, and the project requirements. Primer is generally recommended for uncoated, absorbent, or challenging surfaces to ensure proper adhesion, coverage, and color uniformity. Using a primer is especially important if covering dark colors, porous materials, or if a high degree of brand color consistency is required.
How quickly will I receive my paint matched to Pantone PMS 7673 C?
Can I use the Pantone PMS 7673 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 7673 C?
How much area will one spray can cover? And what is Pantone PMS 7673 C spray paint made of?
To make spray paint matched to Pantone PMS 7673 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7673 C?
Do I need a primer for Pantone PMS 7673 C?
How do I convert PMS 7673 C to a different color from another paint company?
While MyPerfectColor can provide PMS 7673 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.