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PMS 7670 C from the Pantone PMS collection is a dark, highly saturated blue-violet with a cool undertone and notable richness. The color is visually described as deep, professional, and assertive. It is often perceived as technical, modern, and stable, making it suitable for environments where color identity is visually prominent and distinct. This color’s qualitative position sits between blue and purple on the hue spectrum, with clear coolness and perceptible depth, informed by its low light reflectance (LRV 10.15), which contributes to its saturated, shadowed vibe.
- PMS 7670 C appears distinctly dark due to its low light reflectance value (LRV 10.15).
- The color exhibits a cool temperature, leaning toward the blue side of the blue-violet range.
- The hue demonstrates strong chroma, appearing vibrant and assertive on physical samples.
- PMS 7670 C carries a visible blue-violet undertone, giving it a sense of depth and subtle complexity.
- This color is sensitive to finish; gloss will increase its vibrancy, while matte may soften its perceived depth.
PMS 7670 C is frequently selected for branding, signage, and display components where color accuracy and consistency with Pantone standards are required. It performs best in controlled lighting, as varying light sources can shift its perceived hue and intensity. Due to the color’s high chroma and low lightness, coverage uniformity may require attentive surface preparation and potentially extra coats, particularly over lighter substrates. When specified against similar blue-violet colors, PMS 7670 C stands out for its combination of darkness and vibrancy, appearing more saturated and cooler than less chromatic alternatives.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7670 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7670 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7670 C color based on Pantone color publications. The PMS 7670 C color shown on this website are computer video simulations of the PANTONE PMS 7670 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7670 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

The surface texture can noticeably impact the appearance of Pantone PMS 7670 C. A smooth, glossy finish will reflect more light, making this dark blue-violet appear more vibrant and saturated. In contrast, a matte or textured surface can soften the depth and lower the perceived brightness, sometimes making PMS 7670 C look even darker or less vivid. For brand-accurate color on visible installations, evaluate samples with the intended finish and texture under your actual lighting conditions.
When using Pantone PMS 7670 C paint on plastics or low-energy substrates, always check for adhesion compatibility. Many plastics require a specific primer or surface treatment to ensure the paint bonds properly and delivers consistent color. Because plastic types vary widely, test PMS 7670 C paint on your actual material before production to confirm satisfactory appearance and durability. This helps prevent costly errors and ensures your branded elements reflect the intended Pantone standard.
Pantone PMS 7670 C is often requested for signs, displays, and exhibits because it provides a standardized, brand-recognized target for color consistency across components. Specifying PMS 7670 C helps ensure that all fabricated elements align with brand guidelines. For best results, it is important to test the color on each substrate and under installation lighting, since both material and lighting can shift how PMS 7670 C is perceived in a brand environment.
For Pantone PMS 7670 C, which is a dark and saturated color, apply several thin coats of spray paint instead of attempting full coverage in one pass. Allow each coat to dry properly before applying the next. This technique helps achieve more even color, minimizes drips, and reduces visible streaks, especially when covering light surfaces. Following this approach improves the professional appearance of PMS 7670 C in high-visibility branded projects.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7670 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7670 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.