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PMS 7648 C from the Pantone Matching System is recognized for its strong, dark wine-red character with a distinctly cool undertone. The color delivers a rich, assertive, and contemporary appearance. With a low light reflectance value (LRV 8.7), it reads as intense and bold, supporting visual clarity and memorability in marketing, exhibit environments, and branded installations. The color’s vibe is direct, vivid, and professional, making it suitable for prominent identity applications and high-contrast visual communications.
PMS 7648 C appears distinctly dark, as indicated by its LRV of 8.7. The color has a cool tendency, leaning toward the violet side of red on the hue wheel. This color is highly saturated, giving it vibrancy and strong presence. It carries a pronounced blue-violet undertone, especially noticeable under cool light sources. PMS 7648 C is finish-sensitive; gloss or satin finishes will increase perceived depth and chroma, while matte finishes may reduce visual vividness.
PMS 7648 C works effectively when a branded element demands depth and distinctiveness without moving into a true purple or chocolate range. It should be evaluated in the intended lighting to avoid unwanted dullness or shifts under warm light, which can mute its intended cool edge. High saturation means that careful substrate preparation and multiple coats may be required for full opacity, particularly over light-colored bases. When compared with similar saturated dark reds or violets, PMS 7648 C generally appears cooler and more contemporary, avoiding the warmth or brown notes seen in other deep reds.
Similar colors:
PMS 209 C is more muted and browner, appearing warmer and less saturated.
PMS 7623 C is similar in depth but reads as more of a true red, lacking the cool violet undertone of PMS 7648 C.
PMS 235 C is lighter and leans further into purple, with a noticeably higher chroma and less darkness.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7648 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7648 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7648 C color based on Pantone color publications. The PMS 7648 C color shown on this website are computer video simulations of the PANTONE PMS 7648 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7648 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

To ensure you receive the intended color, always order using the complete Pantone code 'PMS 7648 C.' The code specifies the exact color target within the Pantone Matching System, while the color name alone does not guarantee accuracy. Including the suffix, such as 'C' for coated, is important because Pantone offers similar color numbers across different systems and finishes. Double-check the code in your brand guidelines or artwork files before ordering. This helps avoid color confusion or mismatches that can happen if only a descriptive name is used.
The finish of PMS 7648 C affects both visual impact and how the color is perceived under lighting. Gloss finishes increase depth and saturation, making the dark red-violet look bolder and more vivid, but can also create glare in direct lighting or when viewed from certain angles. Matte finishes lessen glare and keep the surface subtle, but may reduce the punch and vibrancy of this saturated color, especially in dim or indirect light. For applications needing high visibility or dramatic effect from a distance, gloss or satin usually enhances PMS 7648 C's richness. For close-up elements or areas with strong overhead lighting where glare is a concern, matte may be preferred. Evaluate intended lighting and viewing distance to pick the right finish for your brand presentation.
PMS 7648 C is widely used in prototypes and concept models where visual brand accuracy is critical. To replicate the color, select a paint format that matches your model's substrate and scale, such as spray paint for larger surfaces or paint pens for details. Keep in mind that highly saturated colors like PMS 7648 C may require careful surface prep and multiple coats to achieve full opacity, especially when starting from a light base color. Evaluate prototypes under lighting similar to the intended final environment to judge color alignment. This process helps you spot appearance shifts and ensures that the result meets brand expectations before larger-scale production.
The SDS for any paint matched to PMS 7648 C is based on the specific paint product or chemistry, not just the color code. Once you select the product type, such as spray paint or epoxy, refer to the SDS library for that product on the supplier''s website. Look for the SDS under the relevant paint format or contact customer service with the product details. The color code itself does not determine the safety or handling characteristics of the paint.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7648 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7648 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.