Pantone™ PMS 7623 C

The finish or sheen you select for Pantone PMS 7623 C plays a significant role in how the color is seen on surfaces. Gloss or satin finishes tend to increase perceived vibrancy and brightness, making PMS 7623 C appear bolder and more saturated. Matte finishes, on the other hand, can mute the color, leading PMS 7623 C to look slightly deeper and less intense. Since PMS 7623 C is a low-LRV, highly saturated red, these finish choices can swing the visual impact considerably. Always review both a physical Pantone reference and a real paint sample in the chosen finish, under the planned lighting, to ensure results meet your expectations for branding and display.

A primer is typically recommended when using Pantone PMS 7623 C on bare, light, or uneven surfaces to promote adhesion and help achieve even, saturated coverage. PMS 7623 C is a deep, highly saturated red, which means it may need additional coats for full opacity, especially over light-colored or porous substrates. Using a primer can reduce the number of color coats required and improve final color consistency. If you are painting over a previously painted or dark surface, primer needs may differ according to the paint type and substrate. Refer to paint and substrate specific guidance to determine if priming is necessary for your application.

To achieve consistent results with Pantone PMS 7623 C across multiple orders, always use the same product type, finish, and application process. The color appearance can shift based on changes in paint format or sheen. Keep a record of your approved reference, such as a physical Pantone standard or a retained sample panel, and use it to verify future batches. Communicate your approval method and any custom requirements clearly when reordering. Consistency in these variables is critical for maintaining brand color accuracy in marketing and display projects.

Ordering a standard match to Pantone PMS 7623 C is appropriate when the specification is driven by a brand or marketing standard that calls for the Pantone reference, and where visual alignment to the standard is more important than matching a specific coating or substrate. This approach fits most brand-facing displays, signage, exhibit components, and prototypes where the Pantone color is the visual target. For permanent installations or multi-material builds requiring strict approval, consider evaluating a sample panel first to confirm satisfaction with color appearance on your chosen finish and substrate.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 7623 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 7623 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.