Pantone™ PMS 7631 C

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 7631 C is a Pantone Matching System (PMS) color from the Pantone PMS collection. Visually, it presents as a dark, muted red with a subdued, businesslike character. The color conveys a grounded, bold, and assertive presence, with a technical and stable appearance suitable for environments that require color accuracy and brand consistency.

PMS 7631 C appears notably dark, reflecting a low LRV of 4.09. The color leans warm, with a pronounced red hue and slight brown undertone. PMS 7631 C exhibits medium chroma, resulting in a muted but distinguishable red—neither highly saturated nor washed out. The undertone is earthy, adding to its operational and grounded impression. The color may appear slightly deeper or more muted under matte or low-sheen finishes.

PMS 7631 C works well where a deep, commanding red is needed for branding, displays, or fixtures requiring consistency across prints and painted surfaces. Users should note that the darkness and muted qualities may be affected by lighting conditions—under cooler or low lighting, the color can appear even deeper. Coverage may require additional coats, especially over lighter substrates, and color evaluation should be performed with a painted sample in both the intended substrate and finish to ensure accurate brand alignment. This color may appear more neutral compared to brighter reds, making it less likely to clash with adjacent colors in multi-color branding environments.

Similar colors:
PMS 7630 C: Slightly lighter and warmer, providing a softer appearance.

PMS 1817 C: Darker, with a more brownish undertone and less red vibrance.

PMS 209 C: A touch more chromatic and less muted, reading as a purer red in side-by-side comparisons.

PMS 7622 C: Warmer and more saturated, giving a more pronounced red effect.

Product Data

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7631 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7631 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7631 C color based on Pantone color publications. The PMS 7631 C color shown on this website are computer video simulations of the PANTONE PMS 7631 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7631 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 7631 C

What is the best way to compare PMS 7631 C samples for brand approval?

For accurate approval of PMS 7631 C, compare samples under consistent, neutral lighting such as daylight or standardized LED white light. Always use the same substrate and finish as your final application, and let paint or coatings fully dry and cure before making a final judgment. These steps help reduce variables that could cause PMS 7631 C to appear different across materials and environments, improving brand consistency during review.

Can I use a Pantone specification like PMS 7631 C for touch-up paint or direct repairs?

PMS 7631 C, and all Pantone PMS colors, are intended as communication standards for visual brand reproduction. They do not serve as touch-up or repair formulas. If you require touch-up-grade matching for an existing finish, it is important to send a sample part for custom matching. Using a Pantone match alone may not align with the specific sheen, substrate, or age of your original coating.

How does finish or sheen affect the appearance of PMS 7631 C?

The appearance of PMS 7631 C can vary significantly depending on the finish you select. Glossy finishes increase the perceived brightness and saturation, making the color appear lighter and bolder. Matte or flat finishes will mute the color, making it appear deeper and less intense. Always evaluate PMS 7631 C on your intended substrate and finish, and in the environment where it will be viewed, to ensure the color matches your branding standards.

How can I get advice on the best paint type for PMS 7631 C?

If you need help selecting the right paint or coating for PMS 7631 C, contact MyPerfectColor with information about your substrate, exposure (such as indoor or outdoor use), and required finish. Our team can recommend the most appropriate product format to meet your brand goals and technical requirements.

How quickly will I receive my paint matched to Pantone PMS 7631 C?

All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7631 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.

Can I use the Pantone PMS 7631 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7631 C?

Many types of paint are available for Pantone PMS 7631 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.

How much area will one spray can cover? And what is Pantone PMS 7631 C spray paint made of?

To make spray paint matched to Pantone PMS 7631 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7631 C?

The Pantone PMS 7631 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.

Do I need a primer for Pantone PMS 7631 C?

The need for primer for Pantone PMS 7631 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.

How do I convert PMS 7631 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7631 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.