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Pantone™ PMS 7596 C

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PMS 7596 C is part of the Pantone Matching System, recognized for its role in branding and identity applications. This color has a distinctly earthy and grounded appearance, with a muted vibe that is both understated and technical. It delivers a sense of maturity and warmth, making it practical for marketing environments where a strong yet reserved visual statement is needed.

PMS 7596 C appears quite dark in standard viewing conditions due to its low LRV of 5.83. The color has a warm tendency, with a muted red-brown base. It presents medium saturation; the hue is pronounced but toned down compared to vivid reds or oranges. An evident brown undertone is visible, softening any intensity and giving the color an organic feel. The finish may subtly influence the perceived richness; matte surfaces emphasize its earthy quality, while gloss finishes can make it appear marginally deeper.

PMS 7596 C works well where a restrained, earthy statement is desired for branded environments, retail displays, or product mockups. Due to its darkness, test the color in the intended lighting—cool or low lighting can cause it to appear almost black, while direct warm lighting enhances its red-brown aspect. Uniform surface priming is important for coverage, as this muted color may require additional coats to achieve true opacity compared to lighter hues. It is less likely to show fingerprints or surface imperfections than brighter or glossier colors.

Similar colors:
PMS 7584 C — Similar but lighter and somewhat less muted, yielding a softer appearance.

PMS 1817 C — Comparable depth but leans even further into neutral brown, with less red undertone.

PMS 490 C — Darker overall and noticeably cooler, lacking the earthy red character of PMS 7596 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7596 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7596 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7596 C color based on Pantone color publications. The PMS 7596 C color shown on this website are computer video simulations of the PANTONE PMS 7596 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7596 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7596 C

Will PMS 7596 C look the same in matte and gloss finishes?

No, PMS 7596 C can appear noticeably different depending on the finish. Matte and gloss versions of the same Pantone color will reflect light and show saturation differently. A matte PMS 7596 C may look more earthy and subdued, while a gloss version can seem darker and richer. Always compare samples with the same finish you plan to use for your project to get an accurate sense of the final appearance.

How should I approach a touch-up-grade match for Pantone PMS 7596 C?

Pantone PMS 7596 C is intended for brand color reproduction and is not a substitute for touch-up matching to an existing finish. If you need touch-up-grade accuracy on a pre-coated item, you should send a physical piece of the part to have it matched. Using a Pantone formula alone is not recommended for achieving an exact match on repairs or existing finishes.

Why might PMS 7596 C look different on plastics, metals, or other materials?

PMS 7596 C can appear different depending on the material or substrate. Differences in absorption, surface texture, and reflectivity can impact how the color is seen. For accurate brand results, always evaluate PMS 7596 C samples on the same materials and under the same lighting conditions intended for the final use.

How do I get help choosing the right paint type for PMS 7596 C?

To select the best paint type for PMS 7596 C, contact MyPerfectColor with details about your substrate, planned location, and finish goals. This will help ensure the product you order supports the color specification and use environment for your display, prototype, or branding project.

How quickly will I receive my paint matched to Pantone PMS 7596 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7596 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7596 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7596 C?
Many types of paint are available for Pantone PMS 7596 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7596 C spray paint made of?

To make spray paint matched to Pantone PMS 7596 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7596 C?
The Pantone PMS 7596 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7596 C?
The need for primer for Pantone PMS 7596 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7596 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7596 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.