Pantone™ PMS 2391 C

Pantone PMS 2391 C is often specified as a brand-standard color for marketing environments, signage, and exhibit components because it provides consistent visual branding across vendors and materials. When fabricating signs or displays, using PMS 2391 C as the color reference helps ensure all components visually match the intended brand specification. For projects where exact color appearance is critical, sampling PMS 2391 C on the intended substrate and reviewing the results under the project''s lighting conditions is recommended before full production. This helps confirm the color meets your expectations for both appearance and brand consistency.

PMS 2391 C is a deeply saturated blue-violet with a low light reflectance value, which means it may have lower hide compared to less vivid colors. To achieve uniform coverage and true color appearance, plan for the possibility of additional coats, especially when covering light or uneven surfaces. Using a colored or neutral undercoat that complements PMS 2391 C can help improve evenness and reduce the number of finishing coats needed. Testing your chosen undercoat and the PMS 2391 C finish on the actual material is the best way to confirm coverage and workflow expectations for your project.

PMS 2391 C is highly sensitive to finish selection. Glossy finishes tend to heighten the intensity, depth, and perceived brightness of the color, making it appear bolder in displays or branded settings. In contrast, a matte or satin finish will soften the look and can slightly reduce perceived saturation. The lighting in your environment will also affect how PMS 2391 C is perceived, with cooler lighting bringing out the blue-violet character and warmer lighting enhancing violet undertones. For best results, test PMS 2391 C in your required finish and lighting before final production.

Ordering a sample of PMS 2391 C allows you to verify the painted color appearance on your actual substrate and under project lighting conditions. This is especially important for brand-driven projects, where signoff workflows often require a physical sample for client or brand approval before full fabrication. By evaluating the sample before large-scale production, you reduce the risk of color mismatches or project delays, helping ensure that the finished result aligns with your brand''s expected visual standard.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 2391 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 2391 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.