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PMS 7524 C is part of the Pantone PMS (Pantone Matching System) collection. It is recognized for its warm, natural vibe with pronounced red and clay-brown influences, giving it a grounded, approachable, and slightly muted appearance. This color is commonly characterized as earthy, stable, and versatile, with a visual weight that supports both accent and background usage in brand, architectural, and marketing settings.
PMS 7524 C presents as a medium-dark color, with a relatively low LRV (16.02) giving it notable depth. The color conveys a warm tendency, showing strong red and muted brown influences. It displays moderate to strong saturation, delivering visual richness without harsh intensity. Undertones are earthy and reddish, producing a grounded, terracotta-like effect. The color's appearance is moderately sensitive to finish, with gloss increasing perceived vibrancy and matte finishes emphasizing its muted, natural quality.
PMS 7524 C works particularly well in branding applications that require a welcoming, robust, or natural tone, such as retail fixtures, signage, and marketing environments that seek to invoke warmth without veering into bright primary territory. Take note that this color's relative depth means lighting has a strong effect on how muted or vibrant it appears; under cool or low light, it may appear more brown, while warm or direct light will enhance its red aspects. When specifying this color, choose the substrate and finish carefully to support the intended brand vibe and maintain consistency across materials—especially near other reds or browns, where minor differences can become pronounced.
Similar colors:
PMS 7523 C – Similar but lighter and less saturated, presenting a softer, more muted effect.
PMS 7525 C – Comparable but darker and earthier, with a deeper brown overtone.
PMS 7608 C – Redder and more saturated, appearing less muted and more vivid than PMS 7524 C.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7524 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7524 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7524 C color based on Pantone color publications. The PMS 7524 C color shown on this website are computer video simulations of the PANTONE PMS 7524 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7524 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

The way Pantone PMS 7524 C looks can shift noticeably depending on lighting conditions. Under warm or direct light, the red tones in PMS 7524 C may appear stronger and more vibrant, while cool or low lighting can make the color appear more muted or brown. For brand and display use, always evaluate PMS 7524 C under the lights in which it will be seen, as this will help you confirm that the finished look aligns with your project''s requirements. Viewing angle and finish (matte or gloss) can also affect perception, so it is best to review a sample in the final setting before approval.
Whether you need a primer for PMS 7524 C depends on the substrate, paint type, and project requirements. For new, uncoated, porous, or uneven surfaces, priming is often critical to ensure good adhesion and consistent color appearance. Highly saturated colors such as PMS 7524 C may also benefit from a primer to prevent uneven coverage or show-through, especially over contrasting backgrounds. For guidance specific to your substrate and paint format, refer to the product''s technical data or consult primer recommendations before starting.
When ordering paint or finishes for PMS 7524 C, always use the full Pantone code, not just the color name or a partial identifier. The 'PMS 7524 C' code refers to a specific target in the Pantone Matching System and ensures that everyone in the supply chain refers to the same standard. Omitting or altering the code, or not specifying the correct suffix (such as 'C' for coated), may result in receiving a different color than intended. Always double-check the code against your project documentation before placing your order to avoid mismatches.
Sampling is strongly recommended for PMS 7524 C when the project is high-visibility, brand-critical, or the application environment could influence color perception. This includes large displays, permanent brand installations, or applications where approval is needed under final lighting and on actual materials. A sample lets you confirm that PMS 7524 C delivers the intended effect in your environment and can help prevent costly errors or rework.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7524 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7524 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.