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PMS 7608 C, from the Pantone PMS collection, is recognized for its deep, earthy red character. The color presents a grounded, robust, and muted visual presence with a practical, brand-focused vibe. It is valued in environments where a strong but not overly saturated red is needed, offering a balance between sophistication and warmth suitable for identity, display, and manufacturing use.

PMS 7608 C appears dark and low in reflectance, with a measured LRV of 13.0. The color maintains a warm undertone, supported by its position on the hue spectrum. PMS 7608 C delivers moderate chroma, resulting in a muted, restrained appearance rather than a vivid or fluorescent red. The visible undertone is brownish, giving the red a slightly earthy, subdued effect. Color perception can shift with different finishes; matte applications may appear more subdued, while gloss finishes may introduce richer, warmer highlights.

PMS 7608 C works well in applications demanding an authoritative, stable red that avoids the brightness of more vibrant reds. Use this color where brand guidelines call for a deep, earthy red with reliable performance across multiple substrates. It is particularly important to evaluate PMS 7608 C samples in the intended lighting and finish, as the muted warmth can darken in low light or appear richer in gloss finishes. Unlike more saturated reds, this color's coverage tends to be more uniform but can still vary based on substrate and film thickness, so proper preparation and sample testing are recommended.

Similar colors:
PMS 7622 C: Slightly darker and even more muted, providing an earthier, more brown-influenced tone.

PMS 1807 C: Warmer and deeper, with less of a muted or brown undertone, resulting in a fuller red effect.

PMS 490 C: Darker and significantly more brown, reading as a near-burgundy in certain lights.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7608 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7608 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7608 C color based on Pantone color publications. The PMS 7608 C color shown on this website are computer video simulations of the PANTONE PMS 7608 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7608 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 7608 C

Why is PMS 7608 C not recommended as a touch-up specification for existing painted products or coatings?

PMS 7608 C is a standardized color reference from the Pantone PMS system. It specifies only the visual color target and not the original product's sheen, texture, substrate, or application method. As a result, using PMS 7608 C for touch-up may lead to visible differences in gloss, texture, or color due to variations in the original coating and wear conditions. For best results, Pantone PMS colors like PMS 7608 C should be used for new branding or display projects where full, consistent application is possible, not for spot repairs or blending with existing finishes.

How do I decide between matte and gloss finishes for PMS 7608 C in my brand application?

The choice between matte and gloss for PMS 7608 C impacts how the color is perceived. Gloss finishes tend to make this deep, earthy red look richer and increase its visual impact but may also introduce glare under strong lighting. Matte finishes create a more subdued, uniform look, reducing reflections and making the color appear softer and less saturated. Consider where and how your project will be viewed: gloss may enhance vibrancy at a distance or in branded environments needing extra punch, while matte can help avoid glare in well-lit settings or create a more understated effect. Always preview sample panels under your actual lighting conditions before final selection.

How can lighting and viewing conditions affect the appearance of PMS 7608 C?

The look of PMS 7608 C can change significantly depending on lighting and surrounding conditions. Different light sources may emphasize warmer or cooler undertones, and the color's depth can appear darker in low light or richer with certain finishes. This is especially important for branding and display, where consistency matters. Always review PMS 7608 C samples in the exact lighting and environment where the final product will be used to confirm the appearance meets your expectations.

What should I consider when applying PMS 7608 C to metal or powder-coated parts?

When specifying PMS 7608 C for metal or powder-coated objects, surface preparation is important. Cleaning and lightly scuffing the surface improves adhesion and finish uniformity. The final color of PMS 7608 C can be affected by the substrate color, existing coating, and gloss. Variations in these factors may cause the finished part to appear different from the reference target. To achieve the best brand consistency, apply a sample of PMS 7608 C to a prepared section of your actual substrate under real lighting, and confirm appearance before committing to production.

How quickly will I receive my paint matched to Pantone PMS 7608 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7608 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 7608 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7608 C?
Many types of paint are available for Pantone PMS 7608 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 7608 C spray paint made of?

To make spray paint matched to Pantone PMS 7608 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7608 C?
The Pantone PMS 7608 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 7608 C?
The need for primer for Pantone PMS 7608 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 7608 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7608 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.