Pantone™ PMS 7490 C

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PMS 7490 C is a standardized brand and identity color from the Pantone PMS collection, known for its lively, medium-dark green character. The color exhibits a direct, saturated vibe with botanical, active, and professional cues, suited to consistent communication across marketing, signage, and prototype applications.

PMS 7490 C presents as a medium-dark green with moderate light reflectance (LRV 24.92), offering presence without overwhelming brightness. The color has a clear cool tendency, leaning toward the yellow-green segment without appearing overly yellow. It shows high saturation, giving it a strong and assertive appearance. The undertone is distinctly green with a hint of yellow, making it readable as a natural green rather than a blue-green. Finish can influence perceived vibrancy; gloss finishes will intensify chromaticity, while matte or flat sheens mute its saturation.

PMS 7490 C is frequently used in brand identity systems where a vibrant green is necessary to convey themes of growth, sustainability, or natural energy. The color is often selected for retail displays, marketing props, and promotional signage prioritizing clear Brand Visual Identity communication in the environmental graphics sector.

PMS 7490 C performs effectively in brand, marketing, and display contexts where a noticeable, assertive green is needed. When specifying this color, be mindful that differences in lighting (such as fluorescent, LED, or daylight) can alter the perceived warmth or coolness. High saturation may increase the visibility of application flaws, so proper surface preparation and even coverage are important. The color will generally stand out more than similarly dark but less saturated greens, aiding in high-visibility settings without trending toward blue or teal.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 7490 C is widely cited as a key green in eco-conscious corporate branding palettes for companies and organizations with sustainability missions. - This color is commonly referenced in environmental graphics and exhibit design literature as an option for communicating “natural” or “fresh” themes in retail or hospitality environments.

Similar colors:
PMS 7737 C is similar but appears slightly darker and more muted, lending a more subdued, forest-like feel.

PMS 361 C is a lighter and more yellow-green alternative, resulting in a more vibrant but less grounded appearance.

PMS 347 C is cooler and more purely green, lacking the subtle yellow undertone present in PMS 7490 C.

Product Data

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7490 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7490 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 7490 C color based on Pantone color publications. The PMS 7490 C color shown on this website are computer video simulations of the PANTONE PMS 7490 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 7490 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 7490 C

How does finish or sheen affect the appearance of PMS 7490 C in real-world use?

The finish or sheen you select for PMS 7490 C will significantly influence how the color is perceived. Gloss finishes increase the perceived saturation and make the color appear more vivid and brighter, while matte or flat finishes will reduce the vibrancy and mute the intensity. Because PMS 7490 C is a saturated, medium-dark green, gloss can amplify its assertiveness and make branding stand out, while matte can create a subtler, more muted effect. Always preview the color in the intended finish and lighting before finalizing your project, as both factors can change the visual impact.

What application method is best when using spray paint matched to PMS 7490 C?

For best results with spray paint matched to PMS 7490 C, apply several thin coats rather than one heavy coat. Allow proper drying or flash time between coats, even though the ideal time can vary based on conditions. This approach helps control coverage and promotes an even, high-quality finish, especially with strong colors like PMS 7490 C, which may show flaws more readily if applied unevenly. Proper surface preparation and patient application help achieve reliable brand consistency.

Does it matter if I specify PMS 7490 C versus a different suffix or series for my project?

Yes, it is important to confirm you are using the correct Pantone code, including any suffix such as 'C' for coated. PMS 7490 C refers to a specific version of the color in the Pantone PMS system. Your brand standards or design documentation should specify the correct code. Using the wrong version, such as an uncoated or different series, could result in a visible mismatch and impact brand consistency in your displays or environments.

What should I expect for lead time when ordering paint matched to PMS 7490 C?

Paint matched to PMS 7490 C is made to order to ensure accurate color matching and quality. Lead times depend on the chosen product type and current production volume. For tight marketing or installation schedules, it is recommended to plan ahead and allow sufficient time for production and delivery. If your timeline is critical, review available shipping options and contact customer support for current lead time estimates.

How quickly will I receive my paint matched to Pantone PMS 7490 C?

All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 7490 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.

Can I use the Pantone PMS 7490 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 7490 C?

Many types of paint are available for Pantone PMS 7490 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.

How much area will one spray can cover? And what is Pantone PMS 7490 C spray paint made of?

To make spray paint matched to Pantone PMS 7490 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 7490 C?

The Pantone PMS 7490 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.

Do I need a primer for Pantone PMS 7490 C?

The need for primer for Pantone PMS 7490 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.

How do I convert PMS 7490 C to a different color from another paint company?

While MyPerfectColor can provide PMS 7490 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.