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PMS 7427 C, from the Pantone PMS system, is recognized for its vivid, saturated character and its strong visual presence. This color exudes a bold, impactful, and energetic vibe, combined with a modern and unmistakable intensity. It is designed for environments where color accuracy, brand consistency, and high-visibility execution are primary requirements.
PMS 7427 C is a dark color with a low LRV (8.01), meaning it absorbs most light and presents as substantial and deep. PMS 7427 C is warm in tendency, with a prominent red hue and no visible cool undertones. This color carries high saturation, resulting in an intense and striking visual appearance. Undertones present as straightforward, classic red without strong hints of orange or magenta. PMS 7427 C may exhibit finish sensitivity; glossier finishes can amplify its intensity, while matte finishes may slightly mute perceived depth.
PMS 7427 C is often specified in branding programs requiring bold, recognizable reds for visual identity elements. This color is frequently used for display components, signage, and retail activations where immediate recognition and strong brand alignment are critical.
PMS 7427 C works well in projects focused on impactful branded environments, marketing displays, and exhibits where a vivid, consistent red is required across substrates. Due to its high saturation and low LRV, additional coats may be needed for uniform coverage, especially over light or high-contrast surfaces. Evaluate appearance under intended lighting and finish, as gloss levels can affect perceived brightness and saturation. Compared to similar reds, PMS 7427 C is generally deeper and more assertive, with less orange or magenta influence.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 7427 C is widely cited as a core color in branding guideline resources for Coca-Cola, particularly in specific international markets for promotional materials. - This color is frequently referenced in design literature as a preferred "red" for retail display systems that require high visibility and brand consistency.
Similar colors:
PMS 186 C – A slightly lighter and less saturated red, appearing somewhat brighter and more neutral.
PMS 200 C – A deeper red with a cooler, more subdued undertone, making it less vibrant than PMS 7427 C.
PMS 485 C – A warmer, more orange-leaning red, lighter and visually more energetic than PMS 7427 C.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 7427 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 7427 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 7427 C color based on Pantone color publications. The PMS 7427 C color shown on this website are computer video simulations of the PANTONE PMS 7427 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 7427 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Safety and VOC requirements when using PMS 7427 C paint depend on the product format you choose. Always review the Safety Data Sheet (SDS) provided with the product for information about handling, ventilation, protective equipment, and disposal. VOC levels, flammability, and ventilation needs can differ between spray paint, liquid coatings, and other formats. Follow all label directions and local regulations for safe application of any PMS 7427 C paint product.
One spray can of PMS 7427 C will cover about 20 to 25 square feet per coat on smooth, non-porous surfaces. However, PMS 7427 C is a deep, saturated red with a low LRV, so additional coats may be needed for full hide, especially over light or high-contrast surfaces. Actual coverage depends on surface texture, application method, and total number of coats required for uniform color appearance. For best results, plan for extra paint and test coverage on your actual substrate before starting your full project.
PMS 7427 C is often chosen for fabricated signs, displays, and exhibits because its Pantone code defines a consistent color target for brand visibility and recognition. Brand standards may require strict adherence to PMS 7427 C for visual alignment across materials and production runs. When fabricating elements, testing PMS 7427 C on the actual substrate and under intended lighting helps confirm that color, gloss, and saturation meet visual brand requirements. Sampling is strongly recommended before committing to large-scale production.
When PMS 7427 C is specified as a brand color, order a small paint sample in the required finish and apply it to the actual substrate you plan to use. Evaluate the color under the lighting conditions of the final installation. This approach allows stakeholders to sign off on the appearance before full production, reducing the risk of brand approval issues or costly rework. Sampling is especially important for PMS 7427 C, as high-saturation colors can shift in appearance based on surface and finish.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 7427 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 7427 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.