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PMS 807 C is part of the Pantone Matching System (PMS), a standardized color collection used in professional brand, marketing, and display contexts. The color presents as a bold, vivid magenta with noticeable fluorescent qualities. The overall vibe of PMS 807 C is striking, contemporary, energetic, and visually demanding, making it suitable for scenarios where immediate visual recognition or attention is a key goal.
PMS 807 C appears strongly saturated and highly chromatic. The color bias is cool due to its dominant magenta tone. It exhibits a pronounced fluorescent undertone, enhancing visual intensity under appropriate lighting conditions. Lightness is moderate to low, with an LRV of 17.59, contributing to its depth and strength. The color is highly finish-sensitive; gloss or lighting will significantly amplify its vibrancy, while matte finishes can reduce perceived intensity.
PMS 807 C should be specified when a highly conspicuous, unmissable color signal is needed in branding, wayfinding, or temporary marketing installations. Color appearance is highly contingent on substrate, finish, and lighting; plan to view a physical reference and paint sample in the intended environment before finalizing production. Compared to similar colors, PMS 807 C will appear more fluorescent and visually assertive; coverage may require additional coats, especially over contrasting base substrates, due to pigment characteristics.
Similar colors:
PMS 806 C: Lighter and even more fluorescent, resulting in higher radiance but reduced depth.
PMS 219 C: Less chromatic, offering a cooler and more subdued magenta.
PMS 226 C: Darker and deeper, with less fluorescence and more neutral visual weight.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 807 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 807 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 807 C color based on Pantone color publications. The PMS 807 C color shown on this website are computer video simulations of the PANTONE PMS 807 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 807 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 807 C is a highly saturated, fluorescent magenta. These properties mean it may provide less hide than more conventional colors, so achieving a fully uniform finish often requires multiple coats. For best results and accurate brand consistency, plan for at least two coats and consider applying a suitable primer underneath, especially if painting over contrasting or porous substrates. Testing a sample in your intended environment is recommended before committing to production.
Primer use for PMS 807 C depends on the substrate and paint type. Priming is recommended when painting over bare, porous, dark, or uneven surfaces, or when maximum color vibrancy and adhesion are required. On clean, previously coated, light-colored surfaces, a primer may not always be necessary but can help with color consistency and coverage, especially for a fluorescent hue like PMS 807 C. Review your substrate and project requirements to decide, and consult specific primer guidelines as needed.
Matching a bright, fluorescent color like Pantone PMS 807 C can be challenging because its appearance is highly sensitive to the substrate, finish, and lighting. Even with professionally matched paint, slight variations may occur compared to Pantone swatches, especially across different surfaces. MyPerfectColor specializes in achieving the best possible match for PMS 807 C, but always test a sample on your actual material and environment to confirm visual alignment before full production.
Proper preparation is important when applying PMS 807 C to metal or powder-coated surfaces. Clean and scuff the substrate to ensure good adhesion and smooth out any surface inconsistencies. Existing gloss can affect how PMS 807 C appears, especially due to its fluorescent nature. It is strongly advised to test a sample on your actual part to confirm both appearance and film integrity before proceeding with the entire project.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 807 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 807 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.