Pantone™ PMS 731 C

Safety guidance for using PMS 731 C depends on the specific paint product and format you choose. Always read the product label and consult the Safety Data Sheet (SDS) for information about ventilation, protective equipment, and VOC content. Follow all recommendations for application and safe handling. Especially with spray paint or industrial coatings, use appropriate respiratory protection and ensure adequate ventilation during and after application. When in doubt, check the SDS for the exact product you plan to use.

For PMS 731 C, which is a dark, saturated brown, plan your application to prevent visible patchiness or uneven coverage. Consistently mix the paint, use a uniform application technique, and maintain a wet edge when working over large surfaces. Because highly saturated browns can have lower hide, expect to apply at least two full coats and allow each layer to dry as directed. Check the results under the actual lighting you will use. Test a sample board first to confirm appearance and coverage before starting your main project.

Yes, the finish selected can significantly impact how PMS 731 C appears. Matte finishes can make the color look deeper and less vibrant, while gloss or high-sheen finishes enhance warmth and make the color appear richer and brighter. When matching brand standards, always review physical samples in both the intended finish and lighting, because the same color code can appear different if the sheen changes. Decide on finish before ordering to avoid unexpected differences.

When using PMS 731 C on plastic or low-energy surfaces, proper adhesion is critical for appearance and durability. Plastics vary in how well they accept paint, and many require a specialty primer or surface preparation step. Always test your PMS 731 C paint on a representative area of the actual material before committing to production. Confirm adhesion and appearance in the intended finish and lighting, and follow the paint manufacturer's recommendations for surface prep and primer selection.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 731 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 731 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.