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Pantone™ PMS 718 C
Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
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Pantone® PMS 718 C Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.
PMS 718 C (Pantone PMS system) is a highly chromatic, medium-dark orange with a warm, saturated character and moderate depth. This color is associated with an energetic, attention-capturing, and brand-forward vibe, often chosen for its clear visibility and distinctiveness in professional design contexts.
PMS 718 C is moderately dark, with a light reflectance value (LRV) of 20.14.
The color has a warm hue, positioned in the orange-yellow range.
PMS 718 C exhibits high saturation, making it visually prominent.
The undertone is unmistakably warm and leans toward a bold, orange appearance.
The color may be finish-sensitive; gloss or matte finishes can influence perceived intensity and depth.
PMS 718 C works well in environments or projects where immediate attention and vibrant color differentiation are required, such as trade show exhibits, branded display systems, or corporate promotional assets.
Users should note that its high chroma may require sufficient surface preparation and may need additional coats for uniform coverage, particularly over contrasting primers or substrates.
Color perception can shift with changes in lighting and finish, so evaluation under final conditions is recommended.
This color behaves as one of the more vibrant oranges in the PMS library, offering more depth and warmth compared to lighter or less saturated alternatives.
Similar colors:
Product Data
About Pantone and MyPerfectColor
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 718 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 718 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 718 C color based on Pantone color publications. The PMS 718 C color shown on this website are computer video simulations of the PANTONE PMS 718 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 718 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.
Frequently Asked Questions About Pantone™ PMS 718 C
How can lighting affect the appearance of Pantone PMS 718 C in my branded display?
The perceived color of Pantone PMS 718 C can change significantly depending on the lighting conditions where it is viewed. High chroma colors like PMS 718 C may look more intense, muted, warmer, or cooler under different light sources. For accurate brand results, evaluate samples of PMS 718 C under the actual lighting used in your installation space. This step helps ensure that the color meets expectations where it matters most.
When is it recommended to sample Pantone PMS 718 C before ordering full production?
Sampling Pantone PMS 718 C is strongly recommended for large, high-visibility branding projects, permanent installations, or when color approval under specific lighting conditions is critical. Since PMS 718 C is a very saturated orange, its coverage and appearance may be influenced by the substrate and primer used. Sampling lets you verify the result and avoid surprises before committing to full-scale production.
What does the PMS 718 C code mean, and why is it important to confirm the correct suffix for my project?
PMS 718 C is a specific Pantone Matching System color identifier. The 'C' suffix indicates a particular reference, such as 'Coated.' For branded projects, always confirm you have the correct PMS 718 code and suffix from your brand standards or documentation. Choosing the wrong series or code could result in an unintended color match, which impacts brand consistency and approval.
How do I choose the right type of paint for Pantone PMS 718 C for interior or exterior brand applications?
To use Pantone PMS 718 C for brand-facing displays, select a paint type designed for the exposure your project requires. Use interior paint for indoor displays and marketing environments. For outdoor branding or signage, choose an exterior-grade paint to ensure the color holds up to weather and sunlight. Selecting the correct paint type protects both color consistency and long-term appearance.
How quickly will I receive my paint matched to Pantone PMS 718 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 718 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 718 C for touch up?
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
How do I buy paint in the Pantone PMS 718 C?
Many types of paint are available for Pantone PMS 718 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 718 C spray paint made of?
To make spray paint matched to Pantone PMS 718 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 718 C?
The Pantone PMS 718 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 718 C?
The need for primer for Pantone PMS 718 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 718 C to a different color from another paint company?
While MyPerfectColor can provide PMS 718 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.
Color details
LRV: 20.14%
Color properties
Color Type:
Standard
Hide:
Standard
Match Source:
Brochure/swatch book
Match Type:
Physical match
Textured:
No
Source on hand:
Yes
Color Category:
Standard
