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PMS 716 C belongs to the Pantone PMS system, a collection widely used for color specification in branding, marketing, and industrial design. This color conveys a vivid, energetic, and assertive appearance with a notably warm and saturated vibe. Its moderate lightness (LRV 34.05) and high chroma ensure visibility and impact, making it suitable for applications that require high color recognition and vibrancy under a range of lighting conditions.

PMS 716 C presents as a mid-light to moderately dark orange, with LRV 34.05 providing noticeable presence without being overpowering. The color displays a pronounced warm tendency, dominated by orange-yellow hues. It demonstrates high saturation and chroma, resulting in a vivid, strongly colored appearance. The undertone is distinctly orange with an amber-yellow influence, omitting red overtone. The color’s brightness and vibrancy are sensitive to finish and lighting; gloss and direct lighting intensify its effect, while matte or diffuse lighting will mute it.

PMS 716 C is operationally effective when a brand or display requires assertive visual energy and high visibility. It is practical for wayfinding, packaging, point-of-sale displays, and branded environments where differentiation from muted backdrops is needed. When specifying or applying PMS 716 C, evaluate the color under intended lighting and finish. Highly saturated colors such as this may require attentive surface preparation and additional coats to achieve uniform coverage, especially over darker substrates. PMS 716 C holds its vibrancy better in high-gloss or semi-gloss finishes but may appear subdued in matte applications compared to similar hues.

Similar colors:
PMS 715 C – Slightly lighter and less saturated; appears more pastel and less bold.

PMS 717 C – Slightly darker and richer; introduces a subtle redder undertone and deeper warmth.

PMS 1375 C – More chromatic and slightly more yellow; reads brighter and less amber than PMS 716 C.

PMS 172 C – Considerably deeper and redder; moves toward a burnt orange appearance.

Pantone® PMS 716 C . Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 716 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 716 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 716 C color based on Pantone color publications. The PMS 716 C color shown on this website are computer video simulations of the PANTONE PMS 716 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 716 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 716 C

How do I make sure I order the right version of Pantone PMS 716 C for my project?

Always confirm the exact Pantone PMS code, including any suffixes such as the 'C' in PMS 716 C, before ordering. Suffixes like C (coated), U (uncoated), or M (matte) can refer to differences in how the color appears on various substrates. Check your brand guidelines or the original Pantone reference to ensure PMS 716 C with the correct suffix is what you need for your branding, display, or fabrication work. Ordering the wrong code or suffix can result in a noticeable difference from your required standard.

What should I consider about shipping times when ordering Pantone PMS 716 C paint?

Shipping transit times for Pantone PMS 716 C paint depend on your location and the shipping method you choose. If you have a tight marketing or installation deadline, plan ahead and allow time for both production and shipping. Expedited shipping options may be available, but always check lead times before placing your order to avoid delays for brand launches or event schedules.

Why is Pantone PMS 716 C important for maintaining brand experience and consistency?

Pantone PMS 716 C is specified as a brand color to deliver consistent, recognizable visual identity across marketing, signage, displays, and environments. Using PMS 716 C ensures that the branded orange looks the same, regardless of who produces or applies it, providing the coherent brand experience your organization expects. Consistent use of the correct Pantone PMS code helps maintain alignment with brand standards on all materials and surfaces.

When is it appropriate to order a standard Pantone PMS 716 C color match?

Ordering a standard Pantone PMS 716 C color match is appropriate for most marketing, display, prototype, exhibit, and brand-facing installations where the visual alignment with the Pantone reference is your target. This approach is ideal when your primary goal is brand consistency and high-impact visual presentation, not matching pre-existing coatings on unknown substrates. Always verify with your project requirements or brand team that the PMS 716 C reference is correct for your intended application.

How quickly will I receive my paint matched to Pantone PMS 716 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 716 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 716 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 716 C?
Many types of paint are available for Pantone PMS 716 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 716 C spray paint made of?

To make spray paint matched to Pantone PMS 716 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 716 C?
The Pantone PMS 716 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 716 C?
The need for primer for Pantone PMS 716 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 716 C to a different color from another paint company?

While MyPerfectColor can provide PMS 716 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.