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PMS 144 C is a standardized color in the Pantone PMS system, recognized for its bold, high-visibility character. The color projects a vivid, energetic, and confident vibe, often perceived as modern, assertive, and dynamic. It is categorized within the Pantone Matching System collection, which is extensively used for brand standardization in marketing, display fabrication, and industrial design roles.

PMS 144 C presents a strong, distinctly orange appearance, neither muted nor pastel. The color has a moderate lightness, with a specified LRV of 34.05, resulting in a balanced presence—noticeable but not overly bright. PMS 144 C has a warm visual temperature, leaning towards yellow-orange without secondary red or brown undertones. The saturation level is high, producing a bold and clean chromatic impression. This color typically maintains vibrancy across most finishes but can appear deeper or more vivid in gloss or semi-gloss applications.

PMS 144 C is frequently referenced in branding literature as a chosen orange in both print and environmental graphics, where corporate color accuracy and recognition are important.

PMS 144 C is most successful in environments where vivid, energetic color is intended to attract attention or reflect a brand’s identity, such as signage, point-of-purchase displays, or prototype models. Proper surface preparation and potentially multiple coats are recommended, as highly saturated oranges can have lower hide over neutral or contrasting primers. Lighting conditions may shift the perceived warmth and intensity; evaluating a sample in the actual installation environment is recommended. Compared to other bright oranges, PMS 144 C avoids red or brown shifts and remains visually clear in most lighting.

Similar colors:
PMS 137 C offers a lighter, more yellow-tinted orange with higher lightness and less saturated impact.

PMS 152 C appears deeper and slightly more muted, with more of a brownish undertone.

PMS 1505 C is more chromatic and leans further toward the yellow spectrum, delivering an even brighter effect.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 144 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 144 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 144 C color based on Pantone color publications. The PMS 144 C color shown on this website are computer video simulations of the PANTONE PMS 144 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 144 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 144 C

How is PMS 144 C used in prototyping and concept models for brand alignment?

PMS 144 C is often used in prototyping and concept models when visual brand accuracy matters. To achieve brand alignment, select a paint format suitable for your prototype material and intended finish, such as spray paint for smooth, even coverage. Testing PMS 144 C on actual prototype materials is recommended, since color appearance can be influenced by substrate and lighting. Evaluate painted samples in the environment where the model will be reviewed to ensure the color supports your brand objectives.

When should I sample PMS 144 C before committing to full production?

Sampling PMS 144 C is highly recommended for high-visibility brand projects, large displays, and any situation where lighting or substrate could influence color appearance. If your project requires formal brand approval or must appear consistent across varied materials, test a sample first. This helps ensure correct color results and avoids costly mistakes in full-scale production or installation environments.

What coverage and hide issues should I expect with PMS 144 C?

PMS 144 C is a highly saturated orange, which can mean lower hide compared to less vivid colors. You may need additional coats to achieve uniform coverage, especially over neutral or contrasting primers. To ensure consistent results, plan for proper surface preparation and test coverage on your actual substrate, adjusting application as needed to meet your brand standards.

How can I get help selecting the right paint format for PMS 144 C?

If you are unsure which paint type or finish will best match your PMS 144 C project needs, contact MyPerfectColor with information about your substrate, the desired look, and how the painted part will be used or displayed. This helps ensure you receive the most suitable product, whether you need spray paint for displays or a different format for prototyping.

How quickly will I receive my paint matched to Pantone PMS 144 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 144 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 144 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 144 C?
Many types of paint are available for Pantone PMS 144 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 144 C spray paint made of?

To make spray paint matched to Pantone PMS 144 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 144 C?
The Pantone PMS 144 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 144 C?
The need for primer for Pantone PMS 144 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 144 C to a different color from another paint company?

While MyPerfectColor can provide PMS 144 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.