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PMS 707 C is a standardized color in the Pantone Matching System (PMS), serving industries focused on branding, marketing, and display fabrication. The color conveys a vibe that is lively, fresh, energetic, contemporary, and approachable. Its visual impact stems from its mid-lightness and distinctly warm, saturated pink tone, making it effective in projects that require noticeable but not overpowering color.
PMS 707 C appears moderately light based on its reflectance value. The color presents a warm, red-leaning pink hue, consistent with its qualitative hue angle. PMS 707 C exhibits strong saturation, lending vibrancy without tipping into overpowering brightness. The color contains a slight soft undertone, reducing sharpness compared to more vivid magentas or cool pinks. PMS 707 C may display noticeable shifts in intensity and warmth depending on surface finish and adjacent colors.
PMS 707 C is specified where clear, visible pink branding or display elements are needed without the intensity of neon or high-chroma reds. For best results, evaluate large samples under final lighting and finish conditions, as pinks are sensitive to gloss and ambient color. Surface preparation and multiple coats may be required for even coverage, particularly over darker substrates, due to the saturation level typical for this hue group. When specifying or substituting, note that similar pinks may differ subtly in warmth or apparent vibrancy, which can impact brand alignment or visual continuity.
Similar colors:
PMS 705 C – Lighter and less saturated, resulting in a softer appearance.
PMS 706 C – Slightly lighter and cooler, offering a more subdued pink effect.
PMS 708 C – Deeper and more chromatic, giving a stronger, more vivid impression.
PMS 182 C – Slightly more neutral, less warm, for a less energetic visual tone.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 707 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 707 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 707 C color based on Pantone color publications. The PMS 707 C color shown on this website are computer video simulations of the PANTONE PMS 707 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 707 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

The finish or sheen you select can noticeably change how Pantone PMS 707 C appears in your project. A higher-gloss finish tends to make the color look more saturated and somewhat brighter, while a matte or flat finish can soften the color and make it look slightly lighter or even duller. This shift is due to the way light interacts with surface gloss. If you compare a matte sample to a gloss sample of PMS 707 C, you might perceive them as different even when they are matched to the same color target. For brand and display applications, select the sheen that reflects your intended visual impact, and always compare samples in the final finish before making approvals.
All paint products matched to Pantone PMS 707 C are made to order custom for each request. Standard lead times vary based on the specific paint format and current production volume, but most custom-matched orders will require at least several business days for production before shipping. Lead times may be longer for special formats or bulk quantities. If your project is time-sensitive, order early and verify production timelines for your selected format of PMS 707 C to ensure scheduling aligns with your installation or marketing rollout.
The appearance of Pantone PMS 707 C can vary based on lighting type and viewing conditions. Warm light sources, such as incandescent bulbs, may enhance the pink and red tones, making the color appear warmer. Cool light sources, like daylight or LED, can shift its appearance toward a bluer or less saturated pink. For the most accurate results, always evaluate samples of PMS 707 C under the actual lighting and finish conditions where the final project will be seen. This step is especially important for brand and display work, where consistency and perception are critical.
For the best results with PMS 707 C, the surface should be clean, dry, and free of oils, dust, or loose debris. Begin by cleaning the substrate thoroughly and degreasing as needed. Light scuffing with fine sandpaper may help promote adhesion, especially on glossy or smooth surfaces. Before applying the full coat, test a small spot to confirm compatibility and coverage. Highly saturated colors like PMS 707 C may require multiple coats for even color, particularly over dark backgrounds. Proper surface prep helps achieve a uniform, brand-consistent finish.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 707 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 707 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.