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PMS 708 C is part of the Pantone PMS system, serving as a standard for color-critical design across multiple industries. This color presents an approachable, fresh, clean, and airy vibe, with a distinctly light appearance and a warm undertone. It is often used where soft, modern visual impact is desired and consistent color reproduction is required.

PMS 708 C appears as a light, warm pink shade. The color exhibits moderate light reflectance (LRV 42.19), contributing to a clearly noticeable but not overpowering finish. PMS 708 C leans warm due to its subtle red and pinkish undertone. The saturation is moderate, providing chromatic presence without being overly bright or intense. Its finish sensitivity is moderate; higher-gloss finishes may enhance the vibrancy, while matte surfaces can soften its perceived warmth.

PMS 708 C is effective for projects requiring a light, warm, branded pink that reads clean and contemporary in various contexts. It’s well suited for use in signage, exhibits, marketing displays, and retail elements where visual accessibility and color consistency are priorities. In application, even color distribution and sufficient substrate preparation are important, especially on highly absorbent or uneven surfaces, to prevent color variation. Lighting can have a notable influence—cool lighting may reduce the warmth of the color, while warmer lighting will enhance its pinkish tones. Compared to similar hues, PMS 708 C is less stark and more inviting, without the strong vibrancy or coolness found in some alternatives.

Similar colors:
PMS 705 C — Lighter and softer, resulting in a more delicate appearance.

PMS 707 C — Slightly darker and more saturated, introducing greater chromatic intensity.

PMS 1765 C — Warmer and deeper, providing a stronger pink impact.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 708 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 708 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 708 C color based on Pantone color publications. The PMS 708 C color shown on this website are computer video simulations of the PANTONE PMS 708 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 708 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 708 C

What VOC and safety considerations apply when using paint matched to PMS 708 C?

VOC content and safety measures for PMS 708 C matched paints depend on the specific paint product and format you select. Always review the Safety Data Sheet (SDS) for your chosen product type before use. Proper ventilation, personal protective equipment, and following manufacturer handling instructions are essential for safe application, regardless of the color match.

How do I order paint in Pantone PMS 708 C on MyPerfectColor?

To order paint matched to Pantone PMS 708 C, start by choosing your desired paint type (such as spray paint, paint pens, or brush-in-cap bottles). Next, select the sheen (for example, matte or gloss) and enter the quantity you need. Before adding to cart, double-check every selection to ensure you get the correct format for your project and that PMS 708 C is still the intended color standard for your use.

How can I keep results consistent when reordering PMS 708 C paint?

For best batch-to-batch consistency when reordering PMS 708 C, always use the same paint product type, sheen, and quantity as your previous order. Whenever possible, use the same Pantone reference material or sample for approvals. Variations in sheen or substrate can affect the final appearance, so being consistent with your previous selections reduces the risk of visible differences between orders.

What should I consider when applying PMS 708 C to metal or powder-coated parts?

Before painting metal or powder-coated parts with a PMS 708 C match, make sure to thoroughly clean and scuff the surface to promote adhesion. Be aware that existing coatings and the gloss level of both the substrate and the new paint can change how PMS 708 C appears. For critical applications, it is a good idea to test a sample panel first to confirm the visual result under real lighting and conditions.

How quickly will I receive my paint matched to Pantone PMS 708 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 708 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 708 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 708 C?
Many types of paint are available for Pantone PMS 708 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 708 C spray paint made of?

To make spray paint matched to Pantone PMS 708 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 708 C?
The Pantone PMS 708 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 708 C?
The need for primer for Pantone PMS 708 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 708 C to a different color from another paint company?

While MyPerfectColor can provide PMS 708 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.