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70% of Orders Ship within 3 Business Days.
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PMS 708 C is part of the Pantone PMS system, serving as a standard for color-critical design across multiple industries. This color presents an approachable, fresh, clean, and airy vibe, with a distinctly light appearance and a warm undertone. It is often used where soft, modern visual impact is desired and consistent color reproduction is required.
PMS 708 C appears as a light, warm pink shade. The color exhibits moderate light reflectance (LRV 42.19), contributing to a clearly noticeable but not overpowering finish. PMS 708 C leans warm due to its subtle red and pinkish undertone. The saturation is moderate, providing chromatic presence without being overly bright or intense. Its finish sensitivity is moderate; higher-gloss finishes may enhance the vibrancy, while matte surfaces can soften its perceived warmth.
PMS 708 C is effective for projects requiring a light, warm, branded pink that reads clean and contemporary in various contexts. It’s well suited for use in signage, exhibits, marketing displays, and retail elements where visual accessibility and color consistency are priorities. In application, even color distribution and sufficient substrate preparation are important, especially on highly absorbent or uneven surfaces, to prevent color variation. Lighting can have a notable influence—cool lighting may reduce the warmth of the color, while warmer lighting will enhance its pinkish tones. Compared to similar hues, PMS 708 C is less stark and more inviting, without the strong vibrancy or coolness found in some alternatives.
Similar colors:
PMS 705 C — Lighter and softer, resulting in a more delicate appearance.
PMS 707 C — Slightly darker and more saturated, introducing greater chromatic intensity.
PMS 1765 C — Warmer and deeper, providing a stronger pink impact.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 708 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 708 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 708 C color based on Pantone color publications. The PMS 708 C color shown on this website are computer video simulations of the PANTONE PMS 708 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 708 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

VOC content and safety measures for PMS 708 C matched paints depend on the specific paint product and format you select. Always review the Safety Data Sheet (SDS) for your chosen product type before use. Proper ventilation, personal protective equipment, and following manufacturer handling instructions are essential for safe application, regardless of the color match.
To order paint matched to Pantone PMS 708 C, start by choosing your desired paint type (such as spray paint, paint pens, or brush-in-cap bottles). Next, select the sheen (for example, matte or gloss) and enter the quantity you need. Before adding to cart, double-check every selection to ensure you get the correct format for your project and that PMS 708 C is still the intended color standard for your use.
For best batch-to-batch consistency when reordering PMS 708 C, always use the same paint product type, sheen, and quantity as your previous order. Whenever possible, use the same Pantone reference material or sample for approvals. Variations in sheen or substrate can affect the final appearance, so being consistent with your previous selections reduces the risk of visible differences between orders.
Before painting metal or powder-coated parts with a PMS 708 C match, make sure to thoroughly clean and scuff the surface to promote adhesion. Be aware that existing coatings and the gloss level of both the substrate and the new paint can change how PMS 708 C appears. For critical applications, it is a good idea to test a sample panel first to confirm the visual result under real lighting and conditions.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 708 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 708 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.