Pantone™ PMS 201 C

PMS 201 C is a deep, cool red with medium to high saturation and a low LRV of 8.5, meaning it absorbs a lot of light and may have lower hide. Achieving a uniform and vibrant appearance with PMS 201 C may require additional coats compared to less saturated or lighter colors. For best results, test the product on your surface and plan for at least two coats, especially over light primers or substrates that may show through.

When ordering PMS 201 C for brand displays, select an interior paint option for environments fully protected from weather and public handling, such as indoor signage, prototypes, or exhibit elements inside retail spaces. Use an exterior-rated paint or spray format for any installations exposed to weather, significant sunlight, or outdoor traffic. This helps ensure appropriate durability and color longevity in your application.

For pop-ups and retail environments using PMS 201 C, evaluate the durability demands of the installation, anticipated lighting, and the finish before committing to a large order. PMS 201 C can appear deeper or cooler under certain lighting (like cool LED or fluorescent), and higher gloss can make the blue undertone more prominent. Sampling on actual materials in the planned lighting is the best way to confirm color fidelity and brand impact before scaling up.

Shipping transit times for PMS 201 C paint orders depend on your location, shipping method selected at checkout, and carrier schedules. Production lead times may also apply. If you need PMS 201 C for a time-sensitive brand installation or event, plan your order well in advance and account for both paint production and shipping in your schedule.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 201 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 201 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.