Pantone™ PMS 697 C

The finish or sheen you select can noticeably affect how Pantone PMS 697 C looks in real applications. A gloss finish increases perceived saturation and depth, making the dark red appear somewhat richer but may also cause reflections that change how the color is viewed under lighting. Matte finishes, by contrast, absorb more light and may make PMS 697 C seem even darker and more muted. Satin or semi-gloss finishes provide a balance between depth and subtlety. Since PMS 697 C is sensitive to surface and lighting, it's important to review samples in your intended environment and on your actual substrate to ensure the color meets your brand consistency goals.

To order paint matched to Pantone PMS 697 C, start by selecting your desired product format, such as spray paint, paint pen, or brush-in-cap bottle, based on your project's needs. Next, choose the sheen (gloss, satin, or matte) that best aligns with your brand or display requirements. Enter the needed quantity and review any format-specific options. Before finalizing your order, make sure that you are selecting PMS 697 C as specified in your brand guidelines and confirm the format and finish are appropriate for your intended application. If there is uncertainty about appearance on your substrate or under your lighting conditions, consider ordering a sample before committing to a full order.

Pantone PMS 697 C is a deep, subdued red with moderate saturation and a low light reflectance value. Because of its depth, certain substrates or light bases may require an appropriate undercoat to achieve uniform appearance and prevent uneven coverage. Matte and gloss finishes can also influence how consistently PMS 697 C hides the underlying surface. If the substrate is highly contrasting or uneven, an undercoat in a similar hue or a suitable neutral may help achieve consistent results, and multiple coats may be needed for full coverage. Testing a small area before final application is the best way to confirm hide and color performance for brand-facing displays and signage.

Pantone PMS 697 C is specified in brand standards to ensure that visual elements across displays, signage, and environments present a unified color appearance, regardless of material or vendor. Using PMS 697 C helps organizations deliver a recognizable and controlled brand image. Selecting this exact Pantone reference and specifying it in orders allows teams to maintain visual consistency and avoid color mismatches across marketing materials and fabricated components. For best results, always verify that all project elements are matched to PMS 697 C and assess samples under intended conditions before full-scale production.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 697 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 697 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.