Pantone™ PMS 698 C

Pantone PMS 698 C is often specified by brand teams as a color standard for signage, display elements, and exhibit components. Using PMS 698 C paint helps align fabricated items with broader brand identity requirements. However, because materials and lighting can affect appearance, it is important to evaluate PMS 698 C on the actual substrate and under display lighting before final production. Ordering a sample for approval is recommended to avoid alignment issues later in the build process.

Pantone PMS 698 C is a pale, low-saturation pink, which means it may have lower opacity on some substrates, particularly dark or contrasting surfaces. For best results and more uniform coverage, apply PMS 698 C over a white or similarly light undercoat. You may need multiple coats to achieve full hide, depending on the substrate and finish. Consider testing on your material first to confirm coverage needs before scaling up.

Ordering paint matched to Pantone PMS 698 C means your product is custom-matched to the visual color target defined by Pantone in their PMS system. This target is for visual brand consistency across projects, not a guarantee of a specific formula, materials, or sheen. Actual appearance may vary based on substrate, finish, and lighting, so it is important to align expectations and consider sampling for approval before large-scale orders.

For brand-critical applications, order a sample of PMS 698 C paint and apply it to the intended substrate before your main production run. Review the color in the actual lighting and environment where the fabricated element will be installed. This step helps ensure PMS 698 C meets visual expectations and receives brand or client signoff before you commit to a full order or fabrication process.

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

To make spray paint matched to Pantone PMS 698 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

While MyPerfectColor can provide PMS 698 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.