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PMS 694 C is a Pantone Matching System (PMS) standard color from the Pantone PMS collection. The color has a restrained, light to mid-tone pink appearance with a soft, muted vibe. It is perceived as gentle, approachable, and clean, with understated sophistication. PMS 694 C is often selected where an inviting yet corporate-appropriate pink is needed in branding, displays, or visual communications.

PMS 694 C exhibits a moderately light value, as indicated by its LRV of 35.32. The color presents a subtle warmth, derived from its pink base and low hue angle. Saturation is moderate, providing clarity of color without strong vibrancy. Undertone is rose-like with muted, dusty qualities, minimizing harshness. The color’s appearance can be sensitive to finish; glossier sheens may amplify brightness and softness.

PMS 694 C works well in environments or branded assets needing a professional, soft pink that avoids overtly feminine or playful connotations. Accurate color targeting is important, especially in cross-media applications or where brand integrity is essential. Be attentive to lighting conditions—warm or neutral light will preserve the intended character, while cool or very dim lighting may mute the pink further. Sheen and surface type can shift perceived brightness, so always confirm with a physical sample under final conditions. This color distinguishes itself from similar options by maintaining warmth and subtlety rather than boldness or vibrancy.

Similar colors:
PMS 706 C – Lighter and cooler, with a more delicate, pastel appearance.

PMS 698 C – Lighter and less saturated, offering a paler, rose-pink look.

PMS 496 C – Slightly darker and warmer, presenting a more pronounced pink character.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 694 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 694 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 694 C color based on Pantone color publications. The PMS 694 C color shown on this website are computer video simulations of the PANTONE PMS 694 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 694 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 694 C

How durable is PMS 694 C when applied as spray paint, and what should I consider for my project?

The durability of PMS 694 C in spray paint depends on the surface preparation, the paint system selected, and the environment where it will be used. For best results, ensure that surfaces are clean, dry, and properly primed. If your project is subject to handling, outdoor conditions, or high traffic, choosing a more durable topcoat can help extend the life of the finish. Always select the paint type and topcoat that matches your exposure needs and confirm performance under your intended use conditions.

What are best practices for achieving a uniform finish with PMS 694 C over large areas?

To maintain color consistency with PMS 694 C on large areas, apply the paint using the same method across the entire surface, such as spraying in overlapping passes at a steady speed and distance. Plan for enough product to complete the area in one session if possible to prevent lap marks. Thin, even coats will reduce the risk of patchiness. For saturated hues like PMS 694 C, additional coats may be needed for full hide. Always inspect coverage under your actual lighting conditions during application.

Why is it important to specify the full code, including suffix, when ordering PMS 694 C paint?

Ordering paint for PMS 694 C requires using the exact Pantone code, including its suffix such as 'C' for coated. The suffix can indicate how the color appears on different materials or finishes and affects which reference standard is used for matching. Always check your brand guidelines or project documentation to confirm you are referencing the correct series. This helps avoid ordering the wrong color variation and ensures brand consistency.

How do I decide between interior and exterior paint types for PMS 694 C applications?

When choosing PMS 694 C paint, select a paint type based on the installation environment. Use an interior grade if the display or component will be indoors and not exposed to weather, abrasion, or high humidity. For outdoor or high-traffic locations, opt for an exterior or more durable formulation to withstand sun, moisture, and physical wear. Confirm the intended use and select the appropriate product to maintain color integrity and appearance.

How quickly will I receive my paint matched to Pantone PMS 694 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 694 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 694 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 694 C?
Many types of paint are available for Pantone PMS 694 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 694 C spray paint made of?

To make spray paint matched to Pantone PMS 694 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 694 C?
The Pantone PMS 694 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 694 C?
The need for primer for Pantone PMS 694 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 694 C to a different color from another paint company?

While MyPerfectColor can provide PMS 694 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.