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PMS 664 C belongs to the Pantone PMS collection, a standard widely used for branding, marketing, and industrial design applications requiring precise color specification. The color presents a gentle, understated vibe—subtle, muted, soft, clean, and cool—with a slightly lavender cast. This tone is frequently selected for visual elements requiring a light, composed character without stark brightness or high visual saturation.
PMS 664 C appears as a light color, with a noticeably high Light Reflectance Value (LRV) of 64.07. The color has a cool tendency, aligning with muted lavender and blue-violet shades. The saturation is low to moderate, resulting in a subdued, less chromatic presentation. Undertones of PMS 664 C are soft lavender or muted violet, presenting a subtle pastel appearance under most lighting conditions. This color is sensitive to lighting and can appear bluer or more neutral depending on surrounding colors and the type of illumination.
PMS 664 C works well where a gentle, unobtrusive color is needed—such as in backgrounds, secondary branding elements, or to create calming, professional visual environments. In practice, care should be taken with lighting, as cool or warm light sources can shift its apparent hue toward blue-gray or soft violet. Surface preparation is especially important for lighter colors to prevent visible substrate imperfections. Compared to other light pastels, PMS 664 C maintains a cooler, quieter presence and is less likely to overpower adjacent colors.
Similar colors:
PMS 663 C is lighter and more neutral, with less violet influence.
PMS 665 C is slightly darker and exhibits a marginally warmer, more pronounced lavender tone.
PMS 2706 C is cooler and more blue, reducing the violet aspect visible in PMS 664 C.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 664 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 664 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 664 C color based on Pantone color publications. The PMS 664 C color shown on this website are computer video simulations of the PANTONE PMS 664 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 664 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

PMS 664 C, like all Pantone colors, can appear differently depending on the lighting where it is viewed. Cool lighting may make PMS 664 C look more blue or gray, while warm lighting can shift the color toward a softer violet or neutral look. Evaluating PMS 664 C samples under the actual lighting conditions found in your installation or environment is the best way to confirm that the color meets brand expectations before committing to full production.
Ordering a sample of PMS 664 C allows you to check color accuracy and brand alignment before committing to a full order. For brand-focused projects, it is important to evaluate the sample under installed lighting and on your actual substrate. This helps confirm the finished appearance, reduces approval risk, and prevents costly errors during production or installation.
PMS 664 C is not recommended for use as a touch-up reference on existing products or coatings. Pantone PMS codes specify only the color target, not the surface sheen, material, or original coating process. Color matches can look different if the substrate or finish does not match the original, so using PMS 664 C for touch-up applications may not yield an acceptable result. It is intended for new branding and fabrication projects where visual consistency is the priority.
To order paint in PMS 664 C, select the desired paint format and sheen that best fits your project requirements. Then choose the quantity and any required options for your application. Carefully review your selections to ensure they match your branding or display needs, including surface and lighting considerations. If exact appearance is critical, order a sample first to confirm the color outcome before placing a full project order.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 664 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 664 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.