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Pantone® PMS 663 C. Paint And Spray Paint. MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone Matching System colors in spray paint and other paints.

PMS 663 C is a standardized white from the Pantone PMS collection, known for its clarity and versatility in professional brand and marketing applications. With a high LRV of 70.01, this color presents as bright, muted, and restrained—projecting a practical vibe that is clean, technical, neutral, and understated. It is widely referenced when a consistent, bright white is needed across diverse substrates and production methods.

- PMS 663 C appears light and bright, with a notably high light reflectance value. - The color is cool in tendency with subtle blue-gray undertones, avoiding obvious warmth. - The saturation level is low, projecting a soft neutrality rather than brilliance or vividness. - The undertone is subtly bluish, which prevents yellowing under most lighting conditions. - This color can be sensitive to finish, with gloss amplifying its brightness and matte finishes creating a softer, more muted effect.

PMS 663 C is selected when a branding specification calls for a neutral white that must remain consistent across print, display, and fabricated elements. It works well in controlled lighting environments and in applications where optical purity is important. Users should anticipate slight shifts in perceived color based on finish and lighting—testing in situ is recommended before large-scale application. Compared to similar whites, PMS 663 C is less creamy and less warm, resulting in lower risk of yellow shift under cool light sources.

Similar colors:
PMS 663 U – The uncoated version, which appears slightly softer and less crisp due to substrate absorption.

PMS 7541 C – A noticeably cooler and more neutral white, with even less visible undertone.

PMS 656 C – A lighter blue-white that has a distinctly cooler and more chromatic presence than PMS 663 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 663 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 663 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 663 C color based on Pantone color publications. The PMS 663 C color shown on this website are computer video simulations of the PANTONE PMS 663 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 663 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 663 C

Can I use PMS 663 C as a direct match for a color from another paint brand?

Pantone PMS 663 C is a standard defined by Pantone, but paint companies each develop their own unique color palettes and formulas. There is no exact cross-reference from PMS 663 C to other brands because their formulations, pigments, and finishes can vary. Matching across brands or substrates may lead to visible color differences. For brand consistency, always specify PMS 663 C directly and avoid relying on color conversions from other brands.

Do I need a primer when applying PMS 663 C paint?

Whether you need a primer for PMS 663 C depends on your substrate, selected paint type, and project requirements. A primer is recommended for bare surfaces, materials prone to staining, or when maximum hide and uniformity are critical for a bright white result. Using a primer also improves adhesion, especially on metal, plastic, or glossy surfaces. Refer to the product instructions or reach out for substrate-specific primer guidance before beginning your project.

What safety steps should I follow when using PMS 663 C paint products?

Safety procedures for PMS 663 C depend on the product format you select, such as spray paint or house paint. Always review the Safety Data Sheet (SDS) supplied with your order for ventilation, protective equipment, and safe handling instructions. Use appropriate PPE, paint only in well-ventilated areas, and follow all usage guidelines for your specific product. Never assume that all paint types have the same safety requirements.

How should I choose between matte and gloss finish for PMS 663 C in branding applications?

The finish you select for PMS 663 C can affect its appearance and brand impact. A gloss finish will make PMS 663 C look brighter and more reflective, but can create glare under strong lighting. Matte finishes reduce glare and soften the white, which can be helpful for close-up viewing in display settings. Consider how lighting and viewing distance will affect perception before selecting a finish. Testing your chosen finish in the intended environment is recommended for best results.

How quickly will I receive my paint matched to Pantone PMS 663 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 663 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 663 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 663 C?
Many types of paint are available for Pantone PMS 663 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 663 C spray paint made of?

To make spray paint matched to Pantone PMS 663 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 663 C?
The Pantone PMS 663 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 663 C?
The need for primer for Pantone PMS 663 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 663 C to a different color from another paint company?

While MyPerfectColor can provide PMS 663 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.