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PMS 413 C is part of the Pantone Matching System (Pantone PMS) collection, designed for consistent brand and display color communication. The color presents a muted, cool gray appearance with a balanced, restrained quality suitable for environments requiring subtlety, cleanliness, and professionalism. Its vibe is technical, versatile, understated, stable, and businesslike.

PMS 413 C reads as a mid-light gray with moderate brightness (LRV 58.47). The color tends toward a cool temperature, leaning slightly bluish-green in undertone. PMS 413 C has low chroma, making it subdued and not visually assertive. The undertone skews subtle blue-green, preventing yellowing or warmth. The color generally maintains neutrality across common finishes, but its coolness can amplify in gloss or under indirect daylight.

PMS 413 C is frequently referenced in branding literature as a secondary palette color for institutions prioritizing technical professionalism.

PMS 413 C is operationally effective when a brand requires a neutral, non-distracting background or wants to balance more saturated identity colors. It performs well in environments needing clarity without visual weight. Watch for lighting conditions—cool lighting enhances its bluish undertone, while warm lighting can create a greenish-cast. Surface prep matters less than with highly chromatic colors, but finish selection will subtly shift the perceived coolness. Compared to darker or more saturated grays, PMS 413 C remains visually quiet, with less risk of overtone interference or color shift.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 413 C is widely cited as a supporting palette color for government, military, and financial institution brand guidelines, where understated reliability is prioritized. - PMS 413 C is commonly referenced in technical and scientific institution branding as a modern, low-key neutral backdrop.

Similar colors:
PMS 414 C: Slightly lighter and warmer, providing a softer and less technical appearance.

PMS Cool Gray 5 C: More neutral, with less overt blue-green undertone.

PMS 431 C: Much darker and more saturated, suited for higher-contrast or accent usage.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 413 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 413 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 413 C color based on Pantone color publications. The PMS 413 C color shown on this website are computer video simulations of the PANTONE PMS 413 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 413 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 413 C

How accurately can MyPerfectColor match PMS 413 C for brand and marketing uses?

PMS 413 C is a standardized Pantone PMS color, and MyPerfectColor matches it using both digital and physical Pantone references. While PMS 413 C is a mid-light, muted gray and is less challenging than vivid hues, subtle differences can still occur due to paint base, substrate, and finish. For brand and marketing applications, evaluating PMS 413 C samples under actual lighting and finish is recommended to ensure the result meets expectations. Absolute matching is not guaranteed across all materials, but the service is designed for a high degree of visual alignment for brand-correct outcomes.

How much area does one spray can of PMS 413 C cover, and how do I estimate the quantity I need?

One 11-ounce spray can of PMS 413 C covers about 20 square feet with one coat under typical conditions. Actual coverage can vary depending on the texture of the surface, how the spray is applied, and the number of coats. For best results, calculate your total surface area, account for at least two coats for consistent color and appearance, and consider ordering extra for test sprays and full coverage. If your project involves a non-porous or highly absorbent surface, adjust your estimate accordingly.

How does the finish affect how PMS 413 C appears in real-world applications?

The finish you select for PMS 413 C can change how the color is perceived. Gloss and satin finishes will make PMS 413 C look brighter and can amplify its cool, bluish undertone, especially in indirect daylight. Matte or flat finishes will mute reflections, causing the color to appear more subdued and slightly darker. For brand displays or installations, always assess PMS 413 C in both the chosen finish and intended lighting to ensure it matches the expected appearance and communicates the right visual character for your application.

What are the steps to order PMS 413 C paint from MyPerfectColor for a branding project?

To order PMS 413 C from MyPerfectColor, first select the paint format that suits your project, such as spray paint or other available options. Next, choose the sheen or finish (matte, satin, gloss) and specify your quantity. Review your choices to confirm that the product, finish, and amount meet your needs before placing the order. If you are working to a strict brand guideline, consider ordering a sample to review PMS 413 C on your actual surface and in your typical lighting prior to large-scale application.

How quickly will I receive my paint matched to Pantone PMS 413 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 413 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 413 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 413 C?
Many types of paint are available for Pantone PMS 413 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 413 C spray paint made of?

To make spray paint matched to Pantone PMS 413 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 413 C?
The Pantone PMS 413 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 413 C?
The need for primer for Pantone PMS 413 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 413 C to a different color from another paint company?

While MyPerfectColor can provide PMS 413 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.