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PMS 354 C, from the Pantone PMS collection, is a saturated, cool green that conveys a bold, active, and technical vibe. It is commonly encountered in professional brand and marketing contexts that prioritize consistent, unmistakable color reproduction. The color visually stands out with its clarity and brightness, often found in energetic corporate palettes and marketing materials.

PMS 354 C appears relatively dark, with a moderate LRV of 25.96. The color presents a cool green tendency, leaning toward a bluish-green rather than a yellow-based green. PMS 354 C is highly saturated, resulting in a vivid and unmistakable appearance. The undertone is clean and crisp, with no noticeable muted or grey influence. This color exhibits finish sensitivity: gloss or matte applications can influence perceived brightness and chromatic intensity.

PMS 354 C is well-suited for applications where brand recognition and visual assertiveness are required, such as displays, signage, and retail environments. It is especially effective under consistent lighting, but its strong chroma may cause coverage challenges—multiple coats may be necessary for uniform finish, especially over light substrates. Users should verify color accuracy with physical samples in the intended finish and lighting, as perceived color can shift with sheen and environment. Compared to similar greens, PMS 354 C maintains a cooler direction and higher vividness.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 354 C is widely cited as a signature color in brand palettes for organizations prioritizing environmental or health-related messaging. - PMS 354 C is commonly referenced in sports and activewear branding for its energetic green quality. - PMS 354 C has been used in the visual identity of several global events and campaigns emphasizing sustainability and action.

Similar colors:
PMS 347 C offers a greener, slightly darker alternative, appearing less vivid and more grounded.

PMS 355 C provides a lighter, slightly more yellow-toned green for applications needing more visual brightness.

PMS 3405 C appears deeper and cooler, resulting in a more intense bluish-green effect than PMS 354 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 354 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 354 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 354 C color based on Pantone color publications. The PMS 354 C color shown on this website are computer video simulations of the PANTONE PMS 354 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 354 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 354 C

How should I prepare to use PMS 354 C in a pop-up or retail environment?

When planning to use PMS 354 C in a pop-up or retail installation, always evaluate color samples on the actual materials and in the lighting that will be used in the final space. Because PMS 354 C is highly saturated and sensitive to finish, its appearance can shift under different lighting conditions and between matte or gloss surfaces. For large or high-visibility projects, sampling the color with real paint in your intended finish is critical to ensure brand consistency and avoid surprises. Confirm durability and cleaning requirements for your environment and select a paint format that matches those needs. PMS 354 C may need multiple coats for even coverage, especially over light or contrasting substrates.

What coverage can I expect from a spray can of PMS 354 C, and how do I estimate quantity?

A standard spray can of PMS 354 C typically covers about 20 to 25 square feet per coat on smooth, non-porous surfaces. Actual coverage depends on the application method, surface texture, and color of the substrate. Because PMS 354 C is a vivid, highly saturated green, expect to need two or more coats for uniform color, especially over light backgrounds. Calculate your project's total square footage, multiply by the number of coats needed, and divide by the per-can coverage to estimate the required quantity. Sampling on your material first is recommended to validate coverage in your specific use case.

Why might PMS 354 C look different on plastics, metals, or wood in my project?

PMS 354 C may appear differently across various substrates such as plastics, metals, or wood due to differences in absorption, surface texture, and reflectivity. For example, a matte wood surface may absorb more paint and yield a softer appearance, while smooth metal or plastic can make the color look more vivid or glossy. These material effects can influence not only the perceived hue but also brightness and saturation. For brand-critical applications, always test PMS 354 C on the actual material and finish you will use, under your installation's lighting, to confirm the final appearance meets expectations.

How do I choose the appropriate paint type for PMS 354 C if my project is interior or exterior?

For PMS 354 C, select an interior-grade paint when applications are protected from weather and direct sunlight, such as in retail displays or exhibit spaces. For outdoor or exposed areas, opt for an exterior-grade paint to ensure durability against UV, moisture, and environmental wear. The paint type must align with the project's environmental demands to maintain color consistency and longevity. If in doubt, share your project details with your supplier to confirm the recommended format for either interior or exterior use.

How quickly will I receive my paint matched to Pantone PMS 354 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 354 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 354 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 354 C?
Many types of paint are available for Pantone PMS 354 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 354 C spray paint made of?

To make spray paint matched to Pantone PMS 354 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 354 C?
The Pantone PMS 354 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 354 C?
The need for primer for Pantone PMS 354 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 354 C to a different color from another paint company?

While MyPerfectColor can provide PMS 354 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.