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PMS 308 C, part of the Pantone Matching System (Pantone PMS), is a dark, cool-toned blue with a strong, technical appearance. It is frequently described as professional, intense, stable, and authoritative. The color exhibits attributes that are valued in branding and display applications where visual consistency and impact are important.
PMS 308 C presents as a deep, dark blue; it has a low LRV of 7.09, which means it absorbs most light and appears very saturated. The color has a cool temperature with a blue hue dominant and an undertone that can lean toward green depending on lighting, but remains primarily resolute blue. It shows strong saturation and color purity, delivering a pronounced and easily recognizable color identity. The color's appearance is sensitive to gloss level; higher-gloss finishes may intensify its saturation and perceived depth. The surface and lighting environment will affect whether undertones are more pronounced.
PMS 308 C works well in situations where a dark, assertive blue is specified for visual branding, displays, or marketing installations. Expect significant differences in appearance under varying light sources; it can appear more muted in low light or under warm lighting. When using this color for painted substrates, additional coats may be required to achieve true opacity, given its low LRV and strong pigmentation. Confirm appearance under intended lighting and finish, as the color’s perceived intensity and undertone can shift compared to similar dark blues.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 308 C is widely cited as the corporate blue for British Airways in branding and livery applications. - The color is commonly referenced in higher education branding, including university identity systems, for its authoritative visual tone.
Similar colors:
PMS 295 C: Similar deep blue, but appears slightly darker and more muted.
PMS 7463 C: Comparable in depth, but has a cooler, more neutral undertone and less saturation.
PMS 302 C: Lighter and less chromatic, reads closer to a navy or traditional blue.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 308 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 308 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 308 C color based on Pantone color publications. The PMS 308 C color shown on this website are computer video simulations of the PANTONE PMS 308 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 308 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone PMS 308 C is widely recognized as the core blue for British Airways branding and livery. It is also noted for use in higher education branding, such as university identity systems seeking a strong and authoritative visual identity. When matching PMS 308 C, always cross-reference a physical Pantone guide or approved color sample to ensure your outcome aligns with these established standards. Lighting, substrate, and finish can all cause noticeable shifts in appearance, so confirm results in intended conditions before full production.
Yes, expedited production is available for Pantone PMS 308 C and can be selected during checkout. Lead times for custom-mixed colors like PMS 308 C can vary based on format and order volume. If your project schedule is fixed or you need a guaranteed delivery date, contact MyPerfectColor before ordering to confirm feasibility and make arrangements if necessary.
Yes, always specify the full Pantone code PMS 308 C when ordering to ensure you receive the correct color target. Pantone color names alone can be ambiguous and some colors have similar names or numbers with different finishes (for example, C for coated, U for uncoated). Using the precise code reduces the risk of ordering the wrong color and helps ensure consistency with official brand specifications.
When using Pantone PMS 308 C on metal or powder-coated parts, surface preparation is crucial. Scuffing and properly cleaning the substrate helps achieve uniform coverage and adhesion. Existing coatings, gloss, and texture will affect how PMS 308 C appears after application, so always review a sample in your intended environment before full production, especially if gloss or light conditions are critical for your brand presentation.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 308 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 308 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.