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PMS 307 C is part of the Pantone Matching System (PMS), a standardized color language widely used for precise color specification in branding, signage, and marketing environments. This color reads as a dark, rich blue with a technical and assertive vibe, conveying depth, professionalism, and clarity. Its low reflectance and strong chroma enable it to maintain strong visual presence across a range of applications.

PMS 307 C appears dark, with a low light reflectance value (LRV 11.86). The color exhibits a distinctly cool tendency, based on its blue hue angle. PMS 307 C demonstrates high color saturation, resulting in vivid intensity. The undertone is clean and blue, without notable grayness or additional color influences. This color can look even deeper in matte finishes and may appear slightly more intense in gloss. PMS 307 C is susceptible to perceptual shifts under different lighting conditions, particularly cooler or bluish light sources.

PMS 307 C performs well in applications requiring a consistent, highly recognizable deep blue, such as branded displays, signage, and environmental graphics. It is important to assess the finish and substrate, as gloss levels can alter its perceived depth and saturation. When specifying or matching this color across various materials, sample evaluation under intended lighting is necessary—they can cause the blue to appear cooler or more muted. Among similar deep blues, PMS 307 C tends to read as a clear, strong blue without noticeable green or violet influence.

Similar colors:
PMS 295 C offers a darker, slightly more muted blue suitable for situations requiring less chromatic intensity.

PMS 300 C is a lighter and brighter blue, often selected where more vibrancy and visibility are needed.

PMS 308 C is similar in depth but shifts subtly cooler and may exhibit a marginally more complex undertone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 307 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 307 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 307 C color based on Pantone color publications. The PMS 307 C color shown on this website are computer video simulations of the PANTONE PMS 307 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 307 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 307 C

Can I use a color from another paint brand as a substitute for Pantone PMS 307 C?

Pantone PMS 307 C is part of the Pantone Matching System and does not have an exact equivalent in other paint company collections. Most paint brands have their own unique palettes, and vivid Pantone colors like PMS 307 C may not be reproducible with the same depth and chroma in other systems. For the best match and to maintain brand consistency, it is important to order paint made specifically to the PMS 307 C target rather than relying on cross-references or substitutes.

Should I choose matte or gloss paint for PMS 307 C in a brand display application?

The choice between matte and gloss for PMS 307 C depends on how you want the color to be perceived and where it will be used. Gloss finishes will make PMS 307 C appear more vivid and saturated and deliver a high-impact look, but they can also introduce glare and reflections under strong lighting or from certain viewing angles. Matte finishes reduce glare and reflections and may make the color look even deeper, but colors can read slightly less vibrant. For applications viewed up close or under direct lights, matte may avoid unwanted reflections. For displays seeking maximum color punch from a distance, gloss can enhance the saturated blue impression. Always assess how the finish will look under your specific lighting conditions.

How can I ensure consistent results when reordering Pantone PMS 307 C paint for multiple projects?

To achieve consistent results with repeat orders of PMS 307 C, always specify the same paint type, sheen, and color target. Avoid mixing product lines or finishes, as differences can impact the perceived color and visual effect. For best brand alignment, use the same approval workflow or reference chips each time, and evaluate samples under lighting conditions similar to your final installation. This approach helps minimize noticeable color shifts that can occur between batches or with changes in substrate or finish.

What is the recommended application process for spray painting Pantone PMS 307 C for branding or displays?

For best coverage and an even finish when using spray paint matched to Pantone PMS 307 C, apply multiple thin coats rather than a single heavy coat. Allow each layer to dry or flash between applications as specified by the paint instructions. This method reduces the risk of runs and builds the color intensity needed for saturated hues like PMS 307 C. Proper technique helps maintain the intended depth and clarity of the blue while ensuring uniform appearance across the surface.

How quickly will I receive my paint matched to Pantone PMS 307 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 307 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 307 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 307 C?
Many types of paint are available for Pantone PMS 307 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 307 C spray paint made of?

To make spray paint matched to Pantone PMS 307 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 307 C?
The Pantone PMS 307 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 307 C?
The need for primer for Pantone PMS 307 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 307 C to a different color from another paint company?

While MyPerfectColor can provide PMS 307 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.