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PMS 300 C is part of the Pantone PMS collection, designed for brand specification and consistent reproduction across print, display, and painted surfaces. Its visual character is clean, vivid, and technical, with a crisp blue appearance and strong visual presence. The color is often associated with a confident, modern, and direct vibe in professional environments.
PMS 300 C appears as a distinctly bright, medium-dark blue with significant chromatic intensity. The color has a cool tendency, with minimal warmth in its undertone. It is highly saturated, delivering strong, vivid color impact in most applications. The undertone is clear and direct, lacking noticeable green or purple shift under typical lighting. With an LRV of 11.25, PMS 300 C is relatively dark and may require careful consideration of surrounding colors for contrast and legibility. Finish sensitivity is moderate; gloss finishes will intensify saturation, while matte finishes may visually subdue the color’s brightness.
PMS 300 C is frequently associated with corporate branding, specifically for signage, displays, and branded environmental graphics where a strong, recognizable blue is required.
PMS 300 C works well for applications requiring precise, visually impactful blue, particularly in marketing, retail, and corporate branding contexts. For painted surfaces, use on substrates prepped to a smooth, neutral base to prevent undertone shift. Visual appearance may change under different lighting and finishes; verify the result with a physical sample under intended conditions. Compared to similar saturated blues, PMS 300 C can appear slightly cooler and more vivid, with minimal risk of color shift toward cyan or violet unless dramatically altered by lighting or adjacent hues.
This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 300 C is widely cited as the branding blue for organizations including the United Nations and Microsoft. - PMS 300 C is commonly referenced for use in university and sports team color systems, such as Duke University and the UK Olympic Team.
Similar colors:
PMS 299 C: Slightly lighter and more vibrant, with a stronger tendency toward a cyan undertone.
PMS 293 C: Darker and deeper, appearing more subdued and formal than PMS 300 C.
PMS 301 C: Noticeably darker and slightly more muted, with less chromatic intensity.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 300 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 300 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 300 C color based on Pantone color publications. The PMS 300 C color shown on this website are computer video simulations of the PANTONE PMS 300 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 300 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When using PMS 300 C for prototypes or concept models, start by choosing the paint format best suited to your material and workflow. Custom spray paint provides a uniform coating on most surfaces, while paint pens or brush-in-cap bottles offer control on smaller parts or for detail work. For brand alignment, it is important to evaluate PMS 300 C side by side with an official Pantone reference chip in the intended lighting and finish. If finish or substrate affects appearance, order a small painted sample or test panel first. PMS 300 C is highly saturated, so review coverage and apply as many coats as needed for full color impact. Visual evaluation during prototyping helps ensure the result will meet brand expectations before committing to full production.
PMS 300 C is a vivid, low-LRV color and may need a primer to achieve accurate color and consistent coverage. For best results, apply PMS 300 C over a smooth, neutral-colored primer, particularly on porous, dark, or uneven substrates. Metal, plastic, and unfinished surfaces typically require a primer for adhesion and color uniformity. If unsure, follow the primer guidance for the specific paint type you order. Proper priming reduces the risk of undertone shifts and improves color consistency for branding and prototype projects.
PMS 300 C can look noticeably different under varying light sources due to its high chromatic intensity and blue saturation. Daylight, fluorescent, and LED lighting each influence how PMS 300 C appears, sometimes shifting the perceived brightness or undertone. To evaluate accurately, always check painted samples of PMS 300 C under the same lighting where your brand display or prototype will be viewed. This reduces the risk of brand misalignment caused by lighting changes and helps ensure the intended visual impact is achieved.
PMS 300 C is available in custom spray paint and other paint formats for branding and display applications, including paint pens and brush-in-cap bottles. Spray paint is recommended for even coverage on larger areas or complex shapes. Paint pens and brush-in-cap bottles are suitable for small parts, detail work, or color tests. For prototype or display work, select the format that best fits your substrate and project size, and always confirm finish and appearance on a test panel before proceeding with the final application.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 300 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 300 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.