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PMS 293 C is a Pantone PMS system color known for its deep, vivid blue character. It conveys a technical, energetic, assertive, and modern vibe. This color is closely associated with brand-focused applications that demand boldness and dependability. Commonly referenced for corporate and institutional branding, PMS 293 C is specified when visual clarity and recognition are operational priorities.
PMS 293 C presents as a dark, highly saturated blue with significant chroma. The color demonstrates a cool temperature. It contains little apparent undertone, lending a straightforward, primary blue appearance. The LRV of 6.24 indicates that PMS 293 C is notably low in light reflectance, appearing deep and strong on most surfaces. The shade can appear deeper or brighter depending on finish; gloss finishes may emphasize saturation, while matte finishes may subtly mute its visual intensity.
PMS 293 C works well when a bold, unmistakable blue is needed for branding or display, particularly in environments with bright or neutral lighting. Saturation, lightness, and finish can shift perceived vibrancy, so evaluate both samples and Pantone references in the intended lighting and chosen sheen. Given its depth and chromatic strength, surface priming and multiple coats may be required for uniform coverage, especially over contrasting base colors. Users should expect differences in appearance under varied artificial or natural light and adjust specifications or gloss accordingly.
- The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 293 C is widely cited as the signature blue in the primary branding of The University of Oxford. - PMS 293 C is commonly referenced in branding literature as the dominant blue for Walmart’s corporate identity and marketing materials. - PMS 293 C is frequently associated with sports teams, such as being cited in the color palette for Chelsea Football Club.
Similar colors:
PMS 286 C: Slightly brighter and more intense; presents as a marginally more chromatic blue.
PMS Reflex Blue C: Slightly deeper and cooler, with a touch more violet apparent in the hue.
PMS 294 C: Darker and less saturated, presenting a more subdued and muted impression than PMS 293 C.
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 293 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 293 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 293 C color based on Pantone color publications. The PMS 293 C color shown on this website are computer video simulations of the PANTONE PMS 293 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 293 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

To keep color consistency when reordering PMS 293 C, always specify the same paint format, sheen, and reference standard for each order. Visual differences can occur if you change product type, finish, or approval method. Always base your approvals on the same Pantone PMS guide or prior approved sample. If your project requires multiple orders over time, document and repeat your original product selections and approval procedures to minimize batch-to-batch variations. Lighting, substrate, and finish all impact PMS 293 C''s appearance, so account for these factors each time you order.
For projects where PMS 293 C must meet brand standards, start by ordering a small sample in your planned format and sheen. Evaluate the sample on your actual substrate and under installed lighting, since these can affect the final appearance. Use this sample for brand or client approval before finalizing a larger production run. This process helps confirm you will get the brand-consistent results required for marketing and display environments, and allows you to adjust if the real-world result differs from expectations.
Surface texture directly influences how PMS 293 C appears once applied. Smoother finishes tend to reflect light more evenly, which can make the color look brighter or more saturated. Rougher or matte textures may scatter light and increase shadowing, causing PMS 293 C to appear deeper or less intense. Always test the color on your actual substrate if texture will vary, as this helps ensure the finished result matches your brand requirements.
PMS 293 C paint products are formulated for brand color reproduction in signage, display, and marketing use, not for touch-up or repair. If you need to match an existing painted item precisely for repair, the best practice is to send a physical part for custom matching. Relying on the PMS 293 C formula alone may not achieve an invisible match on pre-finished or aged surfaces, since Pantone codes specify a color target, not an exact repair formula. Use Pantone matches for new, brand-facing builds where visual alignment with the Pantone color is the priority.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 293 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 293 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.