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PMS 299 C (Pantone PMS system) is a saturated, bright blue frequently associated with energy and strong brand presence. Its visual character is highly chromatic, vivid, and unmistakably cool. The vibe is technical, clean, extroverted, and assertive, making PMS 299 C a functional choice for situations where immediate recognition and color memorability matter.

PMS 299 C appears moderately light, with a calculated LRV of 28.12. The color shows a distinctly cool tendency. PMS 299 C exhibits high saturation, reading as vivid and intense in application. The color features a clear bias toward a blue undertone, without prominent mixed hues. PMS 299 C is sensitive to finish; gloss or satin sheens can amplify its vibrancy, while matte finishes may reduce perceived chroma.

PMS 299 C is regularly specified where a clean, attention-grabbing blue is required—particularly in environments prioritizing strong visual branding. It works well when presented against contrasting or neutral backgrounds and is commonly chosen to ensure consistency across signage, displays, and experiential elements. Care should be taken with finish selection; high-gloss can accentuate the chroma, while lower sheens may soften its visual impact. In brightly lit environments, the color maintains its vibrancy, but subdued or indirect lighting can render the hue more muted. Relative to other branding blues, PMS 299 C behaves as one of the most vibrant—less subdued and more electric than similar cool blues.

Similar colors:
PMS 298 C is lighter and slightly less chromatic, offering a softer appearance.

PMS 300 C is a deeper, darker blue, presenting a more formal and corporate visual effect.

PMS 306 C is slightly more vivid and approaches a turquoise note, reading marginally warmer than PMS 299 C.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive.

PMS 299 C is widely cited as one of the core colors used in Twitter’s branding and visual communications.

PMS 299 C is frequently referenced in branding literature as a signature component of Air Canada’s livery and marketing displays.

PMS 299 C is commonly associated with UNICEF’s public-facing identities and campaign materials.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 299 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 299 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 299 C color based on Pantone color publications. The PMS 299 C color shown on this website are computer video simulations of the PANTONE PMS 299 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 299 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 299 C

What does it mean to order PMS 299 C paint as a Pantone match?

Ordering PMS 299 C paint as a Pantone match means you are specifying a color formulation designed to visually align as closely as possible to the Pantone PMS 299 C color standard. The Pantone code identifies only the color target, not the paint formula, gloss level, or substrate. It does not guarantee a match to other coatings or processes using the same name but ensures reference to a widely recognized standard for brand consistency. Product selection, finish, and surface can all influence the final appearance.

Do I need a primer when using PMS 299 C paint?

The need for primer when applying PMS 299 C paint depends on the type of paint, the surface material (such as metal, plastic, wood, or drywall), and the end use. Primers are generally recommended for uncoated, porous, or difficult-to-bond surfaces, or when switching between paint types. For vivid, cool colors like PMS 299 C, primer can help achieve uniform coverage and support color vibrancy. Always review guidelines for the specific paint product and application to determine if primer is required.

What safety considerations apply to using PMS 299 C paint products?

Safety considerations for PMS 299 C paint products depend on the paint chemistry and format you select. Review the Safety Data Sheet (SDS) for your specific product before use. Use only in well-ventilated areas, wear appropriate personal protective equipment, and follow safe handling and disposal practices. Pantone color specification refers only to color and does not dictate safety characteristics.

What is the typical lead time for ordering PMS 299 C matched paint?

PMS 299 C paint is made to order to ensure color fidelity for brand and marketing use. Lead times vary depending on product type and current production volume. Many orders ship within a few business days, but larger quantities or specialty formats may require additional production time. Plan ahead and confirm current lead times if your project is deadline sensitive.

How quickly will I receive my paint matched to Pantone PMS 299 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 299 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 299 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 299 C?
Many types of paint are available for Pantone PMS 299 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 299 C spray paint made of?

To make spray paint matched to Pantone PMS 299 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 299 C?
The Pantone PMS 299 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 299 C?
The need for primer for Pantone PMS 299 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 299 C to a different color from another paint company?

While MyPerfectColor can provide PMS 299 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.