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PMS 264 C is part of the Pantone PMS (Pantone Matching System) collection, widely used for cross-media brand consistency. This color presents a soft purple appearance with a moderate level of lightness. The overall vibe is clean, approachable, light, and contemporary, with a technical undertone appropriate for marketing, display, and identity specification.

PMS 264 C appears as a light, pastel lavender with moderate brightness (LRV 43.66). The color maintains a cool overall temperature due to its prominent blue undertone. Saturation is moderate, offering clear chromaticity without appearing overly vibrant. The undertone reads as blue-violet, which reinforces the cool, subdued effect. Perceived lightness and color purity can vary significantly under different lighting conditions and by sheen level. Finish sensitivity is moderate; matte finishes can further soften the effect, while gloss finishes may increase vibrancy.

PMS 264 C works well where a distinct but soft and non-dominant purple is needed, such as in branded displays, wayfinding graphics, or environments targeting a light, clean visual presence. It should be evaluated in the intended lighting, as it can shift toward cooler or more muted tones depending on the source. Sheen selection will influence perceived depth and chromaticity, so samples should always be reviewed in context. This color stands apart from more saturated or darker purples, providing a gentle but recognizable branded effect.

Similar colors:
PMS 2635 C – Lighter and less saturated, appearing as a very pale lavender with a softer presence.

PMS 265 C – Darker and slightly more chromatic, resulting in a stronger and more vivid purple.

PMS 271 C – Similar lightness but with a cooler, more blue-leaning character.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 264 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 264 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 264 C color based on Pantone color publications. The PMS 264 C color shown on this website are computer video simulations of the PANTONE PMS 264 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 264 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 264 C

What are the VOC and safety considerations when using PMS 264 C paint products?

VOC levels and safety precautions for PMS 264 C depend on which product format you select, such as spray paint, paint pen, or housepaint. Always review the Safety Data Sheet (SDS) for the specific product before use. Follow all safe handling and ventilation guidelines, especially for spray formats, and use appropriate personal protective equipment as recommended. Usage requirements can differ based on application method and workspace conditions.

What preparation is needed when applying PMS 264 C to metal or powder-coated parts?

When using PMS 264 C on bare metal or powder-coated components, properly scuff and clean the surface to help with paint adhesion. The appearance of PMS 264 C can be influenced by any existing coatings, gloss, or surface irregularities. For the best results, evaluate a sample on the actual substrate before full production, as finish and sheen can impact the final effect.

How can I maintain color consistency for PMS 264 C on future orders?

To maximize batch-to-batch consistency for PMS 264 C, always use the same product type, sheen, and approved reference as your prior order. This minimizes variables that can affect color appearance. When high visual accuracy is essential, preserve a control sample from your initial batch for direct comparison during approval of subsequent runs.

What is the best way to sample PMS 264 C for brand approvals?

For brand signoffs, order a sample of PMS 264 C in your intended format and sheen. Test it on the actual material and review the result under the lighting conditions where the finished project will be viewed. Brand and marketing teams should use this sample for final approval before proceeding to full-scale builds or installations.

How quickly will I receive my paint matched to Pantone PMS 264 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 264 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 264 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 264 C?
Many types of paint are available for Pantone PMS 264 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 264 C spray paint made of?

To make spray paint matched to Pantone PMS 264 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 264 C?
The Pantone PMS 264 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 264 C?
The need for primer for Pantone PMS 264 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 264 C to a different color from another paint company?

While MyPerfectColor can provide PMS 264 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.