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PMS 2617 C is a Pantone Matching System (PMS) color used widely in brand and identity systems. It is recognized as a very dark purple with high chroma and low reflectance, creating a bold and commanding appearance. The character of this color can be described as intense, assertive, technical, corporate, and modern, making it suitable for applications where strong color integrity and visibility are required.
PMS 2617 C exhibits a very dark appearance with an LRV of 2.75.
The color has a cool tendency, with a purple hue that leans distinctly toward blue-violet.
This color features high saturation and chroma, producing a vivid, striking effect.
The undertone is relatively blue, which can enhance a sense of depth and modernity.
The color may be sensitive to finish; matte and gloss applications can influence its apparent richness and reflectance.
PMS 2617 C performs best where strong branding or differentiated visual elements are needed, such as in signage, identity, or marketing installations. Due to its low light reflectance, it can appear even darker in dim or uneven lighting. When specifying or applying this color, consider the lighting environment and finish; glossy finishes may intensify vibrancy, while flats or mattes may make it appear slightly muted. This color may require multiple coats for full coverage, especially over light or uneven substrates, and meticulous surface preparation is recommended for uniform results. PMS 2617 C behaves as a strong, saturated dark purple relative to other PMS purples, maintaining coolness and clarity without veering toward muddiness or brown tones.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2617 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2617 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 2617 C color based on Pantone color publications. The PMS 2617 C color shown on this website are computer video simulations of the PANTONE PMS 2617 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 2617 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

When you order paint matched to Pantone PMS 2617 C, you are requesting a paint product formulated to visually replicate the standardized PMS 2617 C color target. The Pantone PMS code is a visual reference standard, not a specific chemical formula, coating process, or finish type. Color may vary depending on material, application method, and finish. For branded environments and displays where the PMS color is the required reference, this method is generally accepted, but always confirm if your project requires an approval process or physical sample.
You may need a primer when painting with PMS 2617 C depending on the substrate, paint type, and desired performance. This color is highly saturated and has a very low light reflectance value, so priming light or uneven surfaces helps with uniform coverage and adhesion. Using a primer is especially important for raw, absorbent, or previously uncoated materials. Always review substrate requirements and paint selection for your project. If you are unsure, consult the paint manufacturer's primer recommendations for optimal results.
To compare PMS 2617 C paint samples for approval, use consistent lighting and the same substrate for all samples. Allow coatings to fully dry or cure before evaluating the color, as appearance may shift while drying. Evaluate samples side by side against the Pantone reference under the actual lighting conditions where they will be used. Remember that finish and sheen may affect the perceived color, so match the finish type to what is specified in your standards or project requirements.
Pantone PMS 2617 C paint is intended to reproduce the visual standard for branded displays and marketing environments. If you require touch-up results on previously coated items, especially when matching unknown finishes or custom blends, it is best to send a physical part for matching. Pantone matching supports brand color reproduction but may not align precisely with touch-up needs on existing surfaces.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 2617 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 2617 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.