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PMS 2612 C from the Pantone PMS collection is a dark, saturated purple that conveys a bold, technical, and modern character. The color is commonly seen in industry settings where precise and memorable visual identity is critical, such as brand-facing displays and event elements. With an overall vibe that is serious, assertive, and impactful, it balances vibrancy with depth to maintain strong presence across both physical and printed substrates.

PMS 2612 C appears dark due to its low light reflectance (LRV 5.09). The color reads as cool, positioned in the red-violet part of the spectrum. PMS 2612 C exhibits strong saturation and pronounced chroma, resulting in vividness and intensity. The undertone is predominantly purple, with blue-violet influencing its coolness. The color is sensitive to finish; gloss can intensify its vibrancy, while matte finishes may further soften its depth.

PMS 2612 C is well-suited for projects that require clear brand differentiation and visual prominence, such as retail displays, branded environments, and marketing installations. It performs best in environments where controlled lighting ensures the intended appearance, as its darkness and saturation may appear muted or overly deep in low-light conditions. Careful surface preparation is important to ensure uniform coverage, as dark, saturated colors are more likely to exhibit streaking if not applied evenly. When compared to similar purples, PMS 2612 C offers a deeper and cooler presence, favoring contexts that require gravity and distinction without the softness found in lighter violets.

This Pantone PMS color is defined by the Pantone Matching System standard. Evaluate the color using a physical Pantone reference and a real paint sample in the intended lighting and finish. Paint appearance varies by finish and lighting.

The following examples reflect commonly cited branding associations and are based on publicly referenced design usage; they are illustrative, not exhaustive or exclusive. - PMS 2612 C is widely cited as a unique corporate or university accent purple in higher education branding guides. - The color is commonly referenced in event production and exhibit design literature for its utility as a primary or secondary branding color where a decisive, cool-toned purple is needed.

Similar colors:
PMS 2613 C: Similar hue but lighter and slightly warmer, offering higher visibility in brighter settings.

PMS 268 C: Slightly more blue, more chromatic, and vivid, resulting in a stronger visual punch compared to PMS 2612 C.

PMS 2617 C: Cooler and darker, with less chromatic intensity, suited to contexts needing a near-plum appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2612 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2612 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2612 C color based on Pantone color publications. The PMS 2612 C color shown on this website are computer video simulations of the PANTONE PMS 2612 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2612 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2612 C

How does lighting affect the appearance of Pantone PMS 2612 C paint on brand displays?

The appearance of PMS 2612 C can shift noticeably under different lighting conditions. This color, being a dark and saturated purple, may appear more muted or deeper in low-light environments, and brighter or more vibrant under strong, cool-white lighting. To ensure brand consistency, always evaluate PMS 2612 C with both a Pantone reference and a physical paint sample in the actual lighting where the finished display or component will be viewed. This approach helps minimize surprises and allows any needed adjustments before full-scale application.

What is the typical coverage of a spray can for Pantone PMS 2612 C, and how should I estimate quantity?

For PMS 2612 C spray paint, one standard aerosol can typically covers about 20 to 25 square feet with light, even coats. However, since PMS 2612 C is a highly saturated and dark purple, achieving solid, uniform coverage often requires multiple coats, especially on lighter or more porous surfaces. Always plan for extra product to account for additional coats and surface differences. For best results, test coverage on your actual substrate before committing to a large application.

How closely will Pantone PMS 2612 C paint match the swatch in a Pantone book?

The Pantone book is a reference standard for PMS 2612 C, but the appearance of paint in this color can differ due to the surface, material, and chosen finish (such as gloss or matte). Expect some visual variations compared to the paper sample in the Pantone book. For critical projects, always confirm the match by comparing a physical paint sample applied to your actual material in the intended finish and lighting conditions. This helps ensure alignment with brand expectations before proceeding with production.

What is the best way to apply Pantone PMS 2612 C spray paint for an even, brand-consistent finish?

For PMS 2612 C, it is best to apply several light coats of spray paint instead of a single heavy coat. Allow each layer to dry or 'flash' before applying the next. This approach reduces the risk of streaking and unevenness that can occur with highly saturated, dark colors like PMS 2612 C. Careful, gradual application leads to a smoother, more consistent brand appearance, especially on flat or high-visibility surfaces commonly used in displays and branded environments.

How quickly will I receive my paint matched to Pantone PMS 2612 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2612 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2612 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2612 C?
Many types of paint are available for Pantone PMS 2612 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2612 C spray paint made of?

To make spray paint matched to Pantone PMS 2612 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2612 C?
The Pantone PMS 2612 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2612 C?
The need for primer for Pantone PMS 2612 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2612 C to a different color from another paint company?

While MyPerfectColor can provide PMS 2612 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.