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Pantone™ PMS 260 C

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PMS 260 C, from the Pantone PMS (Pantone Matching System) collection, is a dark purple with a markedly saturated appearance and a subtle, blue-leaning undertone. The color is often described as bold, muted, formal, and visually substantial, with a technical, brand-driven vibe. Its low LRV (4.1) indicates that it displays as decidedly dark and dramatic, contributing to its suitability for sophisticated or commanding visual environments.

PMS 260 C appears very dark; this is confirmed by its low LRV value, which quantifies its minimal reflectance. The color exhibits a cool tendency, driven by its position in the purple segment with a perceptible blue influence. PMS 260 C maintains high chroma, resulting in clear, saturated color without appearing harsh or overly vibrant. It carries a blue-toned undertone that can become more apparent in cool or indirect lighting conditions. The perceived depth and richness of PMS 260 C can shift noticeably based on the finish used; satin and gloss finishes accentuate its intensity, while matte may render it softer.

PMS 260 C is frequently specified for graphic identities and branded environments requiring distinctive, dark purple elements.

PMS 260 C functions well when a strong, subdued purple is required to signal formality or brand distinction, especially in display and signage applications. Its high saturation and low reflectance require careful lighting consideration; under low light, it may lose detail and depth, while bright or directional lighting reveals its subtle undertones. Saturated purple hues such as this may require multiple coats for full coverage, and slight variances in substrate or finish can significantly alter appearance. Among similar colors, PMS 260 C stands out for its coolness and deep value—alternative purples may trend warmer or lighter.

Similar colors:
PMS 261 C: Slightly darker and more blue-based, giving a cooler and more somber look than PMS 260 C.

PMS 2612 C: Displays a more neutral and subdued purple, less saturated than PMS 260 C.

PMS 262 C: Warmer and marginally lighter, introducing redder undertones by comparison.

PMS 268 C: Brighter and more chromatic, producing a more vivid effect than the muted presence of PMS 260 C.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 260 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 260 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 260 C color based on Pantone color publications. The PMS 260 C color shown on this website are computer video simulations of the PANTONE PMS 260 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 260 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 260 C

Will PMS 260 C require extra coats for full coverage compared to less saturated Pantone colors?

PMS 260 C is a dark, highly saturated purple with low reflectance (LRV 4.1), which means it may require additional coats to achieve full and uniform coverage, especially over light or contrasting substrates. High-chroma Pantone colors like PMS 260 C can have lower hide than neutral or less saturated shades. To ensure consistent appearance and brand alignment, plan for potential extra coats and always confirm coverage on a test area before final application.

When is a standard Pantone PMS 260 C paint match the right choice for a project?

Ordering standard PMS 260 C is appropriate when you need a visually accurate brand color for displays, signage, exhibit components, marketing activations, or prototypes where the Pantone reference is the decision standard. This is ideal for projects where visual alignment matters most, rather than substrate-specific repair or formal touch-up. If your use case involves brand-facing visibility and Pantone PMS 260 C is the specified target, a standard match is effective for achieving brand consistency.

How long does it take to produce paint matched to Pantone PMS 260 C?

Paint matched to Pantone PMS 260 C is made to order to ensure accurate color representation. Typical production lead times depend on the paint format (such as spray paint or housepaint) and the current production schedule. Most orders are produced and shipped within a few business days, but lead times can be longer during periods of high demand or for large volume requests. It is best to plan ahead and allow extra time if your project is on a tight schedule.

How quickly will I receive my paint matched to Pantone PMS 260 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 260 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 260 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 260 C?
Many types of paint are available for Pantone PMS 260 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 260 C spray paint made of?

To make spray paint matched to Pantone PMS 260 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 260 C?
The Pantone PMS 260 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 260 C?
The need for primer for Pantone PMS 260 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 260 C to a different color from another paint company?

While MyPerfectColor can provide PMS 260 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.