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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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PMS 261 C is part of the Pantone PMS (Pantone Matching System) collection. This color is recognized for its rich, saturated appearance, and is often described as assertive, technical, and modern with a strong chromatic presence. The color projects a bold and commanding visual effect, making it suitable for applications where color fidelity and consistency are operationally important.
PMS 261 C appears very dark in value, with a low light reflectance (LRV 3.8).
The color shows a pronounced cool tendency.
PMS 261 C is highly saturated, resulting in strong visual impact.
The undertone is a neutral-to-cool purple, with a perceptible blue influence.
The color’s appearance is sensitive to gloss: higher-gloss finishes can increase perceived depth and intensity.
PMS 261 C works well in environments where a bold and unmistakable purple is required for visual identity, display, or wayfinding. For best results, evaluate this color in the intended lighting conditions, as both lighting temperature and surface finish can influence the perceived hue and depth. Dark, saturated colors require thorough substrate preparation to prevent uneven coverage and may need additional coats for uniformity. Compared to similar purples, PMS 261 C stands out for its depth and slightly cooler bias.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 261 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 261 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 261 C color based on Pantone color publications. The PMS 261 C color shown on this website are computer video simulations of the PANTONE PMS 261 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 261 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

The finish you choose for PMS 261 C will noticeably affect how the color appears in real-world environments. Gloss finishes can increase the color''s perceived depth and richness, making the deep purple seem even more saturated and bold. Satin or matte finishes may reduce the intensity slightly, making the surface appear flatter and less reflective. This can be important in brand or display projects because differences in finish may change how consistent PMS 261 C looks under various lighting conditions. For the most accurate representation of PMS 261 C, evaluate color samples in both your selected finish and your actual lighting environment before committing to a full project.
When applying PMS 261 C paint to plastics or low-surface-energy materials, surface preparation and adhesion are critical. Plastics can vary widely, and some require specific primers to ensure proper bonding of the paint. Before starting a full brand or display project with PMS 261 C, always test the paint on the actual plastic substrate to confirm adhesion and color appearance. Skipping this step can lead to poor coverage or peeling, especially with dark, saturated colors like PMS 261 C that may also require additional coats for consistent results.
PMS 261 C is specified by brands to create a unified and recognizable identity across marketing, displays, and branded environments. Using the Pantone code ensures that vendors and fabricators have a clear, shared color target for PMS 261 C, helping maintain consistency wherever the color appears. This is especially important for projects where the visual match and impact of PMS 261 C are closely tied to brand perception, such as signage, exhibits, and branded installations.
Ordering a standard match to PMS 261 C is appropriate for marketing, display, prototype, or exhibit applications where the Pantone reference is the intended color standard and brand consistency is the main goal. This approach works well for most brand-facing installations, retail activations, and concept models, as long as you evaluate finish and lighting when specifying the product. For projects requiring extremely precise visual alignment across multiple materials or critical review under specific lighting, consider ordering a sample or confirming with a brand-approved process first.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 261 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 261 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.