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PMS 231 C is part of the Pantone PMS system, widely used for brand specification, display fabrication, and visual identity work. The color is clean, vivid, playful, and highly saturated, with a medium-light value that stands out in print and painted applications. It is often perceived as lively and modern, supporting bold visual statements without being overly dark or heavy.

PMS 231 C has a medium-light appearance (LRV: 36.63), providing moderate light reflectance. The color leans cool due to its pink hue with a noticeable bluish undertone. PMS 231 C is strongly saturated, contributing to its vivid and energetic presentation. The undertone is cool magenta, which can appear more pronounced under cool or neutral lighting. This color is sensitive to finish: gloss and satin sheens enhance vibrancy, while matte finishes slightly subdue its intensity.

PMS 231 C works well when a brand or display requires an attention-grabbing pink that favors cool undertones over warm. It is effective for visual branding elements, displays, and installations that rely on color distinctiveness. When specifying this color, evaluate lighting conditions, as artificial or cool ambient lighting can enhance its blue-magenta character while warmer lighting may slightly subdue its vibrancy. Highly saturated colors like PMS 231 C may exhibit variable coverage depending on the substrate and may require additional coats for uniform appearance. Compare finishes to assess the presentation fit for your project goals.

Similar colors:
PMS 232 C: Slightly darker and more saturated, reading as a deeper magenta pink.

PMS 225 C: Similar chromatic intensity but appears a touch cooler and deeper.

PMS 219 C: Lighter and less saturated, resulting in a somewhat softer, less intense pink.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 231 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 231 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 231 C color based on Pantone color publications. The PMS 231 C color shown on this website are computer video simulations of the PANTONE PMS 231 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 231 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 231 C

Why is PMS 231 C frequently specified for signage, display, and exhibit fabrication?

PMS 231 C is often specified in sign, display, and exhibit fabrication because Pantone PMS colors serve as standardized targets for brand consistency across different elements and materials. Using PMS 231 C ensures that the finished components visually align with brand guidelines in both print and fabricated formats. Whenever possible, it is recommended to sample PMS 231 C paint on the actual substrate to understand how lighting, texture, and finish will affect the final appearance, especially for brand-critical projects.

How can I get help choosing the best paint type for PMS 231 C?

If you are unsure about which paint type to select for PMS 231 C, it is best to contact MyPerfectColor with information about your substrate material, whether the project is for indoor or outdoor use, and the sheen or finish you want to achieve. Providing this information will help identify the ideal product for your fabrication, display, or marketing needs, and minimize potential risks related to adhesion, durability, and visual consistency.

What does it mean that PMS 231 C paint is produced under Pantone license?

PMS 231 C is a licensed Pantone standard, meaning that only authorized producers like MyPerfectColor can manufacture paint matched to Pantone PMS colors. This ensures that the color you receive is matched to Pantone's official specifications. In branding and display projects, using authorized reproduction helps maintain brand integrity and ensures visual consistency across different vendors and materials.

What practical steps help achieve an even PMS 231 C color over large surfaces?

When applying PMS 231 C over large areas, plan for consistent application technique and consider that highly saturated colors may have lower hide, sometimes requiring additional coats for full coverage. Use the same batch of paint to avoid subtle shade variations, and test your process on a sample area to confirm uniformity under lighting conditions similar to the installed environment. Avoid stopping and starting in the middle of sections, as this can lead to a patchy or uneven appearance.

How quickly will I receive my paint matched to Pantone PMS 231 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 231 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 231 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 231 C?
Many types of paint are available for Pantone PMS 231 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 231 C spray paint made of?

To make spray paint matched to Pantone PMS 231 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 231 C?
The Pantone PMS 231 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 231 C?
The need for primer for Pantone PMS 231 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 231 C to a different color from another paint company?

While MyPerfectColor can provide PMS 231 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.