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PMS 230 C is part of the Pantone PMS (Pantone Matching System) collection. This color is visually clean, vibrant, expressive, approachable, and light in appearance. It is frequently used where accurate color identification is important, especially in marketing, branding, and fabricated displays. The color's qualitative profile is bright and energetic, making it visually distinct in most presentation contexts.

PMS 230 C has a light to mid-range brightness, supported by an LRV of 53.21. This color displays a cool visual tendency, with a noticeable blue-based undertone. PMS 230 C exhibits medium to high chroma, resulting in a saturated, lively pink appearance. The undertone in this color leans toward blue, providing a crisp and modern feel. The color's vibrancy is sensitive to finish selection; gloss and satin finishes amplify its brightness, while matte finishes moderate its energetic quality.

PMS 230 C works well in brand-focused projects, display environments, and prototyping where a distinct, clean pink is required. Evaluate the color under actual project lighting and on the intended substrate, as lightness and vibrancy shift with gloss and viewing conditions. Because of its relatively high saturation, coverage may require more than one coat on absorbent or dark surfaces. Compared to similar pinks in the PMS system, PMS 230 C is cooler and cleaner, tending less toward warmth or muted tones.

Similar colors:
PMS 231 C is slightly darker and more chromatic, offering a deeper and more intense pink.

PMS 189 C is lighter and less saturated, presenting a more pastel pink appearance.

PMS 232 C is somewhat warmer and richer, with a fuller magenta nuance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 230 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 230 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 230 C color based on Pantone color publications. The PMS 230 C color shown on this website are computer video simulations of the PANTONE PMS 230 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 230 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 230 C

What should I know about matching Pantone PMS 230 C when ordering paint for a brand project?

Pantone PMS 230 C is a bright, saturated color, which can present matching challenges across different materials and finishes. Accurate reproduction requires careful formulation and quality controls. MyPerfectColor specializes in matching Pantone colors for brand and display applications, but it is important to consider that finish and substrate may affect how PMS 230 C appears. Always review samples under actual project lighting to confirm the match meets your requirements before proceeding to full production.

Should I choose a matte or gloss finish when using PMS 230 C for a brand installation?

The appearance of PMS 230 C is strongly influenced by finish. Gloss finishes will increase brightness and saturation, making the color more vibrant, but they may also introduce glare under strong lighting. Matte finishes provide a more subdued look and reduce reflections, which can help with readability at close distance or under spotlights. Consider the lighting and the impact you want for your brand project, and review a sample on your actual substrate if possible to make the best choice.

What are practical considerations when using PMS 230 C in a pop-up or retail environment?

For pop-ups or retail installations using PMS 230 C, evaluate the project lighting and environment before finalizing your order. This color's vibrancy can shift depending on lighting conditions and substrate type. Durability may be a priority in high-traffic areas, so be sure to specify the appropriate product type for your needs. Sampling the color and finish on your intended surface is recommended before a large rollout to ensure the final result meets brand expectations.

When is sampling PMS 230 C recommended before placing a full order?

Sampling PMS 230 C is recommended for projects where color accuracy is critical, such as large installations, high-visibility brand environments, or when final lighting and substrate may alter the appearance. Sampling allows you to confirm coverage, finish, and color performance prior to committing to a full production run. This is especially important with bright, saturated colors like PMS 230 C, as these may require additional coats and their appearance can vary with different finishes or materials.

How quickly will I receive my paint matched to Pantone PMS 230 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 230 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 230 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 230 C?
Many types of paint are available for Pantone PMS 230 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 230 C spray paint made of?

To make spray paint matched to Pantone PMS 230 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 230 C?
The Pantone PMS 230 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 230 C?
The need for primer for Pantone PMS 230 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 230 C to a different color from another paint company?

While MyPerfectColor can provide PMS 230 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.