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PMS 198 C is a standardized color in the Pantone PMS collection, widely used for marketing, display, and industrial design applications requiring a consistent, recognizable hue. The color presents a vibrant, saturated reddish pink, appearing lively, energetic, and striking. Its overall vibe can be described as bold, attention-getting, contemporary, and visually assertive.

PMS 198 C exhibits a medium-dark appearance, reflecting its moderate light reflectance value (LRV 23.91). The color leans warm due to its substantial red content and slight yellow undertone. This color displays high saturation, producing a strong, noticeable impression. PMS 198 C features a clear pink-red undertone that may become more pronounced depending on finish sheen. The color generally appears richer and deeper in finishes with higher gloss or under cool lighting conditions.

PMS 198 C is often specified for branded retail displays and exhibit graphics requiring a vivid and energetic reddish pink. The color is commonly referenced in packaging design where impactful, high-visibility pink-reds are needed for brand identity. PMS 198 C is widely used in marketing collateral where consistent color matching across materials is critical.

PMS 198 C works well when a strong, contemporary pink-red is needed to convey energy and draw attention, particularly in branded environments. Due to its lower light reflectance and high chroma, the color may appear deeper in low-light settings, and coverage could require additional coats to achieve uniform saturation, especially on light or uneven substrates. Users should always confirm the appearance under intended lighting and specified sheen, as gloss levels and ambient color can significantly influence the perceived vibrancy and warmth compared to similar reddish-pink hues, which may be lighter, cooler, or less saturated.

Similar colors:
PMS 199 C offers a similar vibrant hue but is slightly darker and more red-forward.

PMS 1925 C is warmer and more chromatic, leaning more toward magenta.

PMS 712 C is significantly lighter and less saturated, showing a subtler pink tone.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 198 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 198 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 198 C color based on Pantone color publications. The PMS 198 C color shown on this website are computer video simulations of the PANTONE PMS 198 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 198 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 198 C

How closely will PMS 198 C paint match the color in my Pantone book?

Pantone books serve as visual standards for PMS 198 C, but the appearance of painted PMS 198 C may differ due to factors such as finish sheen, substrate material, and application method. Paints are matched to the PMS target, yet differences in gloss level or base surface can shift how the color appears compared to the paper swatch. For brand-sensitive or critical projects, sample the actual paint on your intended substrate and under your site lighting to confirm acceptability before full production.

Should I choose a matte or gloss finish for PMS 198 C when used in a display or branded environment?

The choice between matte and gloss for PMS 198 C will influence both impact and visibility. Gloss finishes make PMS 198 C appear richer and more saturated, which increases vibrancy but may introduce glare under direct lighting. Matte finishes reduce reflections and glare, which can be better for close-up viewing or under strong lights, but they may mute the color's perceived intensity. Consider how your display will be viewed and lit when choosing a finish, and sample both if exact appearance is critical for your brand standards.

How can lighting conditions affect the appearance of PMS 198 C paint?

The color PMS 198 C may look different depending on the lighting in which it is viewed. For example, cool or blue-shifted lighting can make the reddish pink color seem deeper or cooler, while warm lighting may intensify its red undertone. Displaying PMS 198 C under natural, fluorescent, or LED lights may each produce a distinct effect. To ensure brand accuracy, always check samples of PMS 198 C paint under the specific lighting conditions where it will be seen before final approval.

When is it recommended to sample PMS 198 C paint before a full order?

Sampling PMS 198 C paint is strongly recommended for large or high-visibility projects, installations subject to brand approval, or any application where appearance under site lighting and on specific materials is critical. Vivid colors like PMS 198 C can change based on finish, substrate, and coverage, so sampling helps avoid surprises and ensures alignment with your intended brand result before committing to a full production run.

How quickly will I receive my paint matched to Pantone PMS 198 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 198 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 198 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 198 C?
Many types of paint are available for Pantone PMS 198 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 198 C spray paint made of?

To make spray paint matched to Pantone PMS 198 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 198 C?
The Pantone PMS 198 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 198 C?
The need for primer for Pantone PMS 198 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 198 C to a different color from another paint company?

While MyPerfectColor can provide PMS 198 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.