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Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.
70% of Orders Ship within 3 Business Days.
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PMS 196 C, from the Pantone PMS system, presents as a very light, muted pink. The color’s vibe is soft, delicate, accessible, and understated. It is often perceived as gentle and modern, with a visual profile suited for settings seeking an approachable or subtle branded presence.
PMS 196 C is visually light, with a notably high LRV of 64.07.
The color exhibits a cool to neutral tendency despite its pink base.
The chroma is low, so the color reads as desaturated and muted rather than vivid.
The undertone is a subtle pink, without strong yellow or blue influence.
This color can exhibit sensitivity to finish; higher sheens may increase perceived brightness and slightly diminish warmth.
PMS 196 C works especially well where a quiet yet distinctive branded background is needed, such as in modern pop-up environments, retail displays, or soft branding elements in corporate or health settings.
Users should evaluate this color under final lighting conditions, as its soft character can shift toward grayness in dim or indirect light.
Compared to similar colors, PMS 196 C is less saturated and appears cooler and more neutral, making it less likely to overpower other palette elements.
Similar colors:
MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 196 C color in spray paint and other paints.
MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 196 C color and produce outstanding results.
MyPerfectColor matches the Pantone PMS 196 C color based on Pantone color publications. The PMS 196 C color shown on this website are computer video simulations of the PANTONE PMS 196 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.
The Pantone PMS 196 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.
PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

For the most accurate approval of PMS 196 C paint samples, always compare samples under consistent lighting equal to your final space. Use the same substrate and sheen as your intended application, since surface and finish can alter the color's appearance. Make sure all coatings are fully dry or cured before judging results, as PMS 196 C may appear different when wet or partially dried. Following these steps helps ensure your final result reliably matches the visual target.
To achieve the best results with PMS 196 C matched paint, start by ensuring the surface is clean and free from dust, grease, and oils. Degrease and lightly scuff glossy or slick surfaces to improve adhesion. Test a small area before full application to confirm the appearance and performance meet your expectations. Good preparation is essential to maintain brand consistency and achieve the intended color result.
Surface texture can influence how PMS 196 C appears in use. Smooth surfaces often make this light color look brighter, while textured or matte surfaces can diffuse light and create subtle shadowing, making the color seem slightly darker or more muted. If matching strict brand standards, always verify your sample finish on the actual substrate before final approval.
Transit time for PMS 196 C paint orders depends on your location and the shipping option you select at checkout. Plan ahead to align with project deadlines or approval workflows. If you are working under a marketing schedule or have a firm event date, consider expedited shipping and order early to ensure your brand color arrives when needed.
Unfortunately, no.
Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.
The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.
Read more about using Pantone for touch-up.
Learn more about our paint color matching service.
To make spray paint matched to Pantone PMS 196 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.
The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.
While MyPerfectColor can provide PMS 196 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.