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PMS 196 C, from the Pantone PMS system, presents as a very light, muted pink. The color’s vibe is soft, delicate, accessible, and understated. It is often perceived as gentle and modern, with a visual profile suited for settings seeking an approachable or subtle branded presence.

PMS 196 C is visually light, with a notably high LRV of 64.07.

The color exhibits a cool to neutral tendency despite its pink base.

The chroma is low, so the color reads as desaturated and muted rather than vivid.

The undertone is a subtle pink, without strong yellow or blue influence.

This color can exhibit sensitivity to finish; higher sheens may increase perceived brightness and slightly diminish warmth.

PMS 196 C works especially well where a quiet yet distinctive branded background is needed, such as in modern pop-up environments, retail displays, or soft branding elements in corporate or health settings.

Users should evaluate this color under final lighting conditions, as its soft character can shift toward grayness in dim or indirect light.

Compared to similar colors, PMS 196 C is less saturated and appears cooler and more neutral, making it less likely to overpower other palette elements.

Similar colors:

  • PMS 677 C – A lighter, cooler pink that appears more muted and nearly off-white.
  • PMS 705 C – A slightly warmer, lighter pink with a more pronounced peach undertone.
  • PMS 1895 C – Noticeably more chromatic and vivid, with a brighter pink appearance.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 196 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 196 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 196 C color based on Pantone color publications. The PMS 196 C color shown on this website are computer video simulations of the PANTONE PMS 196 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 196 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 196 C

What are key approval comparison tips for PMS 196 C paint samples?

For the most accurate approval of PMS 196 C paint samples, always compare samples under consistent lighting equal to your final space. Use the same substrate and sheen as your intended application, since surface and finish can alter the color's appearance. Make sure all coatings are fully dry or cured before judging results, as PMS 196 C may appear different when wet or partially dried. Following these steps helps ensure your final result reliably matches the visual target.

What surface prep steps give the best results for PMS 196 C matched paint?

To achieve the best results with PMS 196 C matched paint, start by ensuring the surface is clean and free from dust, grease, and oils. Degrease and lightly scuff glossy or slick surfaces to improve adhesion. Test a small area before full application to confirm the appearance and performance meet your expectations. Good preparation is essential to maintain brand consistency and achieve the intended color result.

How does surface texture affect the look of PMS 196 C paint?

Surface texture can influence how PMS 196 C appears in use. Smooth surfaces often make this light color look brighter, while textured or matte surfaces can diffuse light and create subtle shadowing, making the color seem slightly darker or more muted. If matching strict brand standards, always verify your sample finish on the actual substrate before final approval.

What should I know about shipping times when ordering PMS 196 C paint?

Transit time for PMS 196 C paint orders depends on your location and the shipping option you select at checkout. Plan ahead to align with project deadlines or approval workflows. If you are working under a marketing schedule or have a firm event date, consider expedited shipping and order early to ensure your brand color arrives when needed.

How quickly will I receive my paint matched to Pantone PMS 196 C?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 196 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 196 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 196 C?
Many types of paint are available for Pantone PMS 196 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 196 C spray paint made of?

To make spray paint matched to Pantone PMS 196 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 196 C?
The Pantone PMS 196 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 196 C?
The need for primer for Pantone PMS 196 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 196 C to a different color from another paint company?

While MyPerfectColor can provide PMS 196 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.