Pantone™ PMS 190 C

Actual color may vary from on-screen representation. Please view a physical color swatch or material sample to confirm your color choice prior to purchase.

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PMS 190 C

PMS 190 C belongs to the Pantone PMS System / collection, which is broadly referenced in brand and identity specification where consistent color reproduction is required. The vibe is energetic, bright, contemporary, and clean, with a strong visual presence without being overly deep. The color is selected in marketing and display contexts to create noticeable but approachable environments or assets.

PMS 190 C appears as a mid-light pink with moderate brightness (LRV 34.62). The color has a clear cool tendency, with a noticeable red base and a subtle blue undertone. PMS 190 C is considered highly saturated, maintaining color strength in most lighting. The undertone is clean and cool, giving the color clarity and crispness. This color can exhibit perceptible shifts in appearance with gloss or matte finishes, with gloss finishes amplifying its chromatic qualities.

PMS 190 C works well in contexts requiring a distinct, assertive pink that remains clean without veering into softer pastel territory. Users should evaluate it under project lighting, as brightness and finish can materially affect perception of saturation and undertone. Because it is both vivid and moderately light, PMS 190 C may require more coats than more muted colors to achieve uniform coverage on dark substrates. Relative to similar colors, it maintains a more neutral coolness and is less likely to appear yellow or faded.

Similar colors:
PMS 189 C – Slightly lighter and softer, giving a more pastel appearance.

PMS 191 C – Darker and more intensely saturated, trending toward a redder pink.

PMS 1777 C – Warmer and more coral, with less pronounced coolness and a stronger orange undertone.

Product Data

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About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 190 C color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 190 C color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 190 C color based on Pantone color publications. The PMS 190 C color shown on this website are computer video simulations of the PANTONE PMS 190 C Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 190 C color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Frequently Asked Questions About Pantone™ PMS 190 C

What does it mean to order paint matched to Pantone PMS 190 C?

Ordering paint matched to Pantone PMS 190 C means you are requesting a color that visually matches the standardized Pantone PMS 190 C color reference. The PMS code identifies a specific target color, but it is not a coating formula, manufacturing process, or finish. Visual matches are created for display, marketing, or brand purposes using the selected paint product. Results may vary based on substrate, finish, and lighting, and PMS 190 C matches are not suitable for touch-up or repair of unknown paints.

How can I get help choosing the right paint type for PMS 190 C?

If you need assistance selecting the best paint format or product for Pantone PMS 190 C, contact MyPerfectColor with details about your project. Share information about the material to be painted, indoor or outdoor use, and your finish requirements. The team can help you choose from spray paint, paint pens, or other suitable options to achieve the visual match to PMS 190 C for your brand application.

When is sampling recommended for PMS 190 C paint projects?

Sampling is recommended before full production when using Pantone PMS 190 C for high-visibility brand displays, large marketing installations, or whenever lighting and substrate could affect the final appearance. Because PMS 190 C is highly saturated and finish can change how the color appears, sampling helps confirm color accuracy and brand acceptance before ordering larger quantities or launching key brand assets.

How quickly will I receive my paint matched to Pantone PMS 190 C?

All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 190 C depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.

Can I use the Pantone PMS 190 C for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 190 C?

Many types of paint are available for Pantone PMS 190 C with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.

How much area will one spray can cover? And what is Pantone PMS 190 C spray paint made of?

To make spray paint matched to Pantone PMS 190 C. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 190 C?

The Pantone PMS 190 C is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.

Do I need a primer for Pantone PMS 190 C?

The need for primer for Pantone PMS 190 C depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.

How do I convert PMS 190 C to a different color from another paint company?

While MyPerfectColor can provide PMS 190 C in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.