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PMS 2344 U is a Pantone PMS color specified as a vivid, warm-leaning orange with a direct, attention-forward presence. It conveys an energetic, assertive, contemporary, bold, and expressive vibe commonly sought in brand-driven environments.

The color shows a mid-range lightness with an LRV of 36.28 and reads as distinctly warm with an orange-forward hue. It exhibits high saturation and strong chroma, with a subtle red undertone that adds depth and intensity.

PMS 2344 U performs well in brand displays, signage, and fabricated elements where visibility and color clarity are priorities. Due to its saturation, it may benefit from a light or tinted primer and multiple coats to achieve uniform coverage, especially on darker or uneven substrates.

Similar colors:

PMS 2343 U: slightly lighter and more open, with reduced visual weight.
PMS 2345 U: deeper and marginally redder, with increased intensity.
PMS 2346 U: darker and heavier, with a more pronounced red bias.

Product Data

About Pantone and MyPerfectColor

MyPerfectColor is the official licensee of Pantone and authorized to reproduce the Pantone™ PMS 2344 U color in spray paint and other paints.

MyPerfectColor helps marketing professionals turn graphic designs into physical reality. Whether you are a manufacturer, entrepreneur, industrial designer, prototyper/modeler, marketer, agency, printer, retailer, sign manufacturer, exhibit fabricator or architect, MyPerfectColor will help you nail the PMS 2344 U color and produce outstanding results.

MyPerfectColor matches the Pantone PMS 2344 U color based on Pantone color publications. The PMS 2344 U color shown on this website are computer video simulations of the PANTONE PMS 2344 U Color and may not match PANTONE®-identified Color standards. Refer to current PANTONE Publications to obtain accurate color.

The Pantone PMS 2344 U color may vary from the PANTONE Color Standards based on lighting conditions, angle of view and/or due to differences in pigments, manufacturing process, substrate and/or limitations in the color capability of the paint. Refer to current PANTONE Publications to obtain accurate color.

PANTONE® and other Pantone trademarks are the property of Pantone LLC. Portions © Pantone LLC, 2019. Produced under License Agreement between MyPerfectColor.com and Pantone LLC.

Pantone

Frequently Asked Questions About Pantone™ PMS 2344 U

Does PMS 2344 U require extra coats to achieve full coverage?

PMS 2344 U is a bright, saturated Pantone color. Colors in this range often have lower natural hide, which means they may not fully block the substrate in a single coat.

For brand-facing applications, plan for additional coats to achieve uniform color and visual consistency. Using a suitable primer or a neutral base can help improve coverage and reduce the total number of coats needed.

How long does shipping take for a PMS 2344 U Pantone matched paint order?

PMS 2344 U paint is custom matched after the order is placed. Shipping transit time depends on your location and the shipping method you select at checkout.

If your project has a fixed installation or launch date, allow time for both production and transit. Ordering early helps avoid schedule risk, especially for time-sensitive marketing or display work.

Why can PMS 2344 U look different under various lighting conditions?

The appearance of PMS 2344 U can change based on lighting type, direction, and intensity. Different light sources can shift how saturation and warmth are perceived, a common effect with vivid Pantone colors.

For best results, evaluate a painted sample under the same lighting where the finished piece will be displayed. This helps confirm the color meets brand expectations in its actual viewing environment.

Do I need to use a primer before applying PMS 2344 U paint?

Whether a primer is needed for PMS 2344 U depends on the substrate, the paint format, and the exposure conditions. Bare, dark, or uneven surfaces typically benefit from a primer to improve adhesion and color uniformity.

For saturated Pantone colors like PMS 2344 U, priming can also help achieve more consistent coverage and reduce the number of finish coats required.

How quickly will I receive my paint matched to Pantone PMS 2344 U?
All paint is custom-made to order. While most orders ship within 48 hours, the lead-time for paint made to match Pantone PMS 2344 U depends on the type of paint needed. Interior and exterior house paints usually ship within 1 to 3 business days, while custom spray paint typically takes 3-5 business days to ship. The transit time depends on your location and the shipping method you choose. If your need is immediate, select Expedited Production during checkout. Most expedited production orders ship within 24 hours on business days. Please contact MyPerfectColor if you are concerned about a specific deadline. We do our best to make sure you get your paint on time. Learn more about paint lead times at MyPerfectColor.
Can I use the Pantone PMS 2344 U for touch up?

Unfortunately, no.

Some manufacturers specify Pantone colors as touch up for their products, but Pantone does not work well as a proxy for a touch-up solution (for a litany of reasons such as it doesn't include sheen and Pantone color tolerances are not tight enough for touch up). When we match Pantone colors we are matching to a swatch in a Pantone book - not to your product.

The only way we can provide a touch-up solution for your product is for you send us a part. We would use the part to create a touch-up grade match. Unfortunately, there isn't an effective way to 'spec' the color well enough to produce a touch up without the part.

Read more about using Pantone for touch-up.

Learn more about our paint color matching service.

How do I buy paint in the Pantone PMS 2344 U?
Many types of paint are available for Pantone PMS 2344 U with no minimum order quantities. MyPerfectColor offers spray paint, paint pens, touch up bottles, water-based acrylics, epoxies, urethanes and a variety of other paints. Select the Paint Type button above to get started. Learn more about buying paint at MyPerfectColor.
How much area will one spray can cover? And what is Pantone PMS 2344 U spray paint made of?

To make spray paint matched to Pantone PMS 2344 U. MyPerfectColor uses an acrylic enamel which is a fast-drying durable coating suitable for interior or exterior use. MyPerfectColor custom spray paint enables you to conveniently achieve a professional spray-smooth finish in any color in any sheen. It sticks well to most surfaces including metal, plastics, powder-coatings, cabinets and primed or previously painted wood.

The 11oz spray will cover about 20 square feet per coat. Keep in mind that it is difficult to gauge how much spray you'll need as it is highly dependent on how it is applied. It is better to have too much than run short.

How do I get the SDS (Safety Data Sheet) for paint matched to Pantone PMS 2344 U?
The Pantone PMS 2344 U is the color and the SDS is based on the type of paint used to make the color. You can find Safety Data Sheets here for our most popular products.
Do I need a primer for Pantone PMS 2344 U?
The need for primer for Pantone PMS 2344 U depends on the type of paint, the substrate being painted and where it will be located. See our Primer Selection Table to see what primer you might need and learn more about when you might need a primer. Most people don't use a primer for a touch up paint application, but a primer may improve adhesion and is typically recommended for exterior applications.
How do I convert PMS 2344 U to a different color from another paint company?

While MyPerfectColor can provide PMS 2344 U in paint, we don't provide any crossover information. We've found that every paint company offers its own unique selection of colors and rarely does a color have an exact equivalent in another company's color collection, especially for a color collection like Pantone which is designed for bright colors and inks.